UBM TechWeb Acquires Online Marketing Summit
Acquisition Serves as Key Step in Serving $132.7 Billion Digital Advertising Market
Nov 17, 2011
SAN FRANCISCO, Nov. 17, 2011 /PRNewswire/ -- Today UBM TechWeb announced the acquisition of Online Marketing Summit, the industry's premier digital marketing event, adding to its rich portfolio of business information and global technology media brands. The extraordinary demand for digital marketing and the infrastructure, tools, applications and services that are fueling this growth are creating the next big technology marketplace. Outsell forecasts US digital advertising and marketing spending to increase 10.7 % to $132.7 billion in 2011, and continue to grow in double digit rates over the next few years *.
"We are delighted to add Online Marketing Summit to UBM's portfolio of global digital marketing brands and services, which include Technology for Marketing and Advertising in India, China and the UK, Internet World in the UK, and E-Commerce Expo in the UK," said Kathy Astromoff, UBM TechWeb Executive Vice President and Group General Manager. "This acquisition also accelerates our mission of delivering high quality content and Marketing-as-a-Service for digital marketers and marketing tools, applications and service providers worldwide."
Online Marketing Summit is taking place February 6-10, 2012 at the Hilton San Diego Bayfront. Online Marketing Summit focuses on empowering a global community to learn and share best practices in digital marketing. The event features over 100 sessions and case studies, an Expo show floor, a full day Online Marketing Boot Camp, rich networking opportunities and influential speakers including executives, authors, marketers and social media experts at Adobe, Best Buy, Bing, Cisco, Dell, DuPont, Eloqua, GM, Google, HP,IBM, Intel, SAP, Salesforce, SEOmoz and more. Topics to be covered include: social media, mobile marketing, search, email, marketing automation and more.
"With UBM TechWeb, the Online Marketing Summit will grow to serve our audiences with even more world class content, deep educational workshops and a first time ever Expo showcasing the hottest new tools and solutions," said Aaron Kahlow, CEO of Online Marketing Institute. "This acquisition and UBM TechWeb's resulting partnership with our company will further accelerate our mission to educate the world on all areas of digital marketing including the growth of our already expansive library of education-based resources including online tutorials, eLearning certifications, and corporate trainings."
Online Marketing Summit was acquired by UBM TechWeb, while the Online Marketing Institute will continue to run independently. Aaron Kahlow will continue to serve as the Conference Director for Online Marketing Summit focusing on content programming and sales and marketing partnerships.
* Richard, Chuck, Annual Advertising and Marketing Study: 2011: B2B Advertising Annual Report Outsell Inc. (Cambridge, MA 2011), 5.
About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.
About Online Marketing Institute
The Online Marketing Institute (OMI) is an education-focused, career development organization that offers marketers accreditation in the various fields of digital marketing. OMI was established to help marketers and executives expand their knowledge of digital marketing and to help further their careers with practical training workshops, tutorials and professional digital marketing certification programs. Based in San Francisco, OMI collaborates with the top companies and industry thought leaders to provide marketers with a strong educational foundation filled with the latest technological advancements and resources for online marketing. More than 10,000 marketers globally have attended and completed OMI workshops, tutorials and certification programs over the last few years.
SOURCE UBM TechWeb