UBM Studios Offers New Ways to Create Engagement Through Its Interactive Business Environments

CHICAGO, Nov. 10, 2011 /PRNewswire/ -- UBM Studios today announced new ways to create engagement through its interactive business environments. UBM Studios builds and delivers world-class user engagement through online events, websites and communities.

"Digital environments are a vital marketing tool for businesses to tap into audiences and create user engagement," said Michele McPhail, Vice President of Product Development, UBM Studios.  "Our interactive business environments now enhance the user experience to increase mobility, enhance social technologies and virtual learning as well as extend global capabilities."

Key new features include:

Increased Mobility

Smartphones and tablet devices are quickly becoming important tools in digital environments to enhance the experience and create engagement.

• UBM Studios environments now support Windows Media Video and Silverlight Video Uploads as well as a Universal Webcasting tool that allows video delivery through non-Flash formats and providers such as Ustream, Silverlight, YouTube, MP4 videos and more, allowing for additional options for iPad compatibility.
• In addition to iPad compatibility, digital events are now more accessible, via the iPhone, through the Smartphone Events App.  Event attendees using the new app can now access the same data available to desktop browser and tablet users, including presentations, access to documents and more.  Additionally, event producers are able to select the mobile experience best suited to their event.

Enhanced Social and Communications Tools

Social technologies are important tools for building momentum and driving user engagement in digital environments offering marketers and event producers a fundamental shift in the way to deliver messages, connect with individuals, foster education and improve communities.  

• Similar to popular social media sites, the Social Message Wall now allows a user to post and comment in line as well as "Like" another user's post.  In addition, notifications can be set to send users emails when new posts or comments have been made.
• A social media plug-in, entitled the "Like" Box, enables Facebook fan page owners to attract and gain "Likes" from the environment. The "Like" Box enables users to see how many users already "Like" the page and which of their friends "Like" it; read recent posts from the page; and "Like" the page with one click, without visiting the page.
• The Chat Request process has been enhanced to allow participants to include a pre-chat invitation message.
• UBM Studios environments seamlessly integrate with other technology platforms enabling customers to extend the value of existing programs.  Through the development of a desktop application that works with JIVE, a popular social business and enterprise collaboration software, companies can promote their digital environments and events through existing JIVE communities as well as providing one-click access for attendees.  

Virtual Learning

UBM Studios' eLearning solutions enable customers to launch customizable education programs including a variety of rich-media content formats hosted in a user-friendly, interactive environment.  In addition, the solutions are accessible globally to multi-lingual audiences.  

• UBM Studios now offers integration with leading SaaS LMS provider, Taleo, for companies interested in advanced learning management functionality.

Extending Global Capabilities

Connecting globally is imperative for businesses to grow and communicating in different languages expands a businesses' reach.  

• The Bing Translate API service has been added in addition to the existing Google Translate API allowing users to communicate with each other across multiple languages.  Event producers can now choose which translation service will support their environment.
• With the addition of Greek, Czech Republic, Hebrew, Polish, Russian, Turkish, Ukrainian and Traditional Chinese, a total of 19 languages are now supported.

UBM offers a complete digital environment solution as a Marketing-as-a-Service (MaaS), from the production and creation of digital solutions to the content development, recruitment, custom creative development and the management of audiences within the digital environment. 

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About UBM Studios (www.ubmstudios.com)

UBM Studios is a global leader in interactive digital environments transforming the way audiences connect, educate and engage.  UBM Studios offers a complete global marketing service from content and audience to creative and analytics creating world-class user engagement. For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM LLC

UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

SOURCE UBM Studios