Kristin Beaulieu of UBM Studios to Speak on Integrating Virtual Events at Inaugural HSMAI's MEET National

More Than 2,000 Planners and Industry Professionals to Gather in Washington, D.C.

Aug 24, 2011

CHICAGO, Aug. 24, 2011 /PRNewswire/ -- UBM Studios today announced that Kristin Beaulieu, SVP, Sales and Development, East will be presenting at the upcoming Hospitality Sales and Marketing Association International's (HSMAI) MEET National, which focuses on Meetings, Events, Education and Technology.  

Beaulieu will present "Mix It Up: Integrating Virtual Events Into Your Business" on Thursday, September 8, 2011 from 2:45 pm - 3:15 pm.  During her presentation, Beaulieu will discuss how virtual events have become a go-to resource for organizations in every market.  Some companies have adopted online technologies as a result of dramatically reduced budgets, while others use them to augment and enhance live events and meetings. Virtual solutions can enable organizations to gain a competitive advantage, improve communications and increase lead generation and marketing.  A valuable lead generation tool and a virtual playground for attendees to interact, many companies are trying to figure out how to integrate a virtual experience into their businesses.  Additionally, the presentation will examine event strategy, target audience development, the myriad of virtual business solutions on the market today and case studies of virtual success stories.

"I am passionate about the digital solutions marketplace and enjoy the opportunity to share the exciting insights and projects that UBM Studios provides.  We see incredible advance and changes evolving in this space globally and the challenges surrounding implementation.  I'm excited to present at HSMAI's MEET National and discuss how these solutions are advancing business needs," said Beaulieu.  

With more than 15 years of experience, Beaulieu has a track record of significantly growing revenue in both the virtual media and publishing markets.  Beaulieu held a variety of positions at Ziff Davis Media; most recently, she was Senior Vice President at Ziff Davis Enterprise – Event Sales. While at Ziff Davis Media, Beaulieu created and built a $6M virtual event business - eSeminars; led the company's International Licensing group; and launched PCMagCast, a virtual event business created specifically for PC Magazine's audience.  In addition, Beaulieu held several positions with InXpo where she implemented virtual event business strategy and managed key publishing and enterprise accounts including Tech Target, Red7 Media, ZDE, Bank of America and EMC.  Earlier, Beaulieu held key marketing positions with several dotcoms. 

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  UBM offers a complete virtual environment solution as a Marketing-as-a-Service (MaaS), from the production and creation of virtual environments to the content development, recruitment, custom creative development and the management of audiences within the virtual environment. 

"HSMAI continues to provide its attendees with cutting-edge educational offerings, and this year's roster of session leaders is first-rate," said Fran Brasseux, HSMAI executive vice president. "This year we're transitioning from the traditional classroom setting to provide experiences that are more interactive and hands-on for attendees."

HSMAI's MEET National is taking place Sept. 7-8 at the Walter E. Washington Convention Center in Washington, D.C., and provides registrants with a number of unique educational sessions, and opportunities, including:

  • HSMAI's MEET University certificate boot camps
  • Case study workshops
  • Peer-to-Peer roundtables
  • Keynote with "Continuing the Conversation" breakout
  • Top 10 station sessions

Formerly known as Affordable Meetings® National, HSMAI's MEET National provides registrants with a number of new and enhanced unique benefits, in addition to HSMAI's MEET University program, including:

  • A new way to meet with HSMAI's TEEM Up, HSMAI's reverse tradeshow buyer appointment expo, which adds to the opportunities to learn about new meeting facilities and suppliers during the traditional HSMAI's MEET expo
  • The opportunity to maximize time through the HSMAI's MEET Attendee Concierge, introduced last year, who will pre-schedule one-to-one appointments for the planning professional with supplier partners during the traditional trade show hours
  • Year-long access to HSMAI's MEET On, a virtual extension of the two-day conference with networking and educational content

For more information or to register for HSMAI's MEET National, please visit

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or

About UBM Studios (

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution.  For additional information on UBM Studios, visit


UBM LLC is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and