UBM Studios' Kristin Beaulieu to Offer Key Insights on Virtual Events at SISO's Executive Conference

Aug 10, 2011

CHICAGO, Aug. 10, 2011 /PRNewswire/ -- UBM Studios today announced that Kristin Beaulieu, SVP Sales & Development, East, will speak at the Society of Independent Show Organizers (SISO)'s Executive Conference, which will be held August 9-11, 2011 at the Philadelphia Convention Center, Philadelphia, PA.  The SISO annual tactical conference for CEOs, owner/operators and senior management is the only place that for-profit organizers get the latest information about meeting the market demands.  This year's conference is dedicated to understanding how technology is changing the face-to-face environment and how companies can harness the power of digital to produce greater revenues and increase bottom line profits.

Beaulieu's presentation, "Technology = Money" will begin at 12:00 PM on Thursday, August 11, 2011.  This session will illustrate how technology continues to change the way organizations run events and individuals lives at every level, how organizers offer extraordinary new and innovative ways to deliver and retain audiences, and how the plethora of new technology can enrich and enhance both the visitor and exhibitor experience.  

"UBM Studios builds and delivers world-class virtual environments that drive interaction using an optimal blend of content, audience and in-depth analytics paired with expert vision and precise execution," said Beaulieu.  "I look forward to discussing the power of virtual environments and how they can deliver profitability to any organization."

With more than 15 years of experience, Beaulieu has a track record of significantly growing revenue in both the virtual media and publishing markets.  Beaulieu held a variety of positions at Ziff Davis Media; most recently, she was Senior Vice President at Ziff Davis Enterprise – Event Sales. While at Ziff Davis Media, Beaulieu created and built a $6M virtual event business - eSeminars; led the company's International Licensing group; and launched PCMagCast, a virtual event business created specifically for PC Magazine's audience.  In addition, Beaulieu held several positions with InXpo where she implemented virtual event business strategy and managed key publishing and enterprise accounts including Tech Target, Red7 Media, ZDE, Bank of America and EMC.  Earlier, Beaulieu held key marketing positions with several dotcoms. 

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  UBM offers a complete virtual environment solution as a Marketing-as-a-Service (MaaS), from the production and creation of virtual environments to the content development, recruitment, custom creative development and the management of audiences within the virtual environment. 

For additional information on UBM Studios, contact Max Gerstein at 773 687 4317 or max.gerstein@ubm.com.

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About SISO

The Society of Independent Show Organizers (SISO) was founded in 1990 when 12 independent show organizers felt the need to have representation as for-profit exhibition producers. The now-135 company members are represented by their respective Presidents, CEOs and Owners, and twice a year meet to exchange ideas, share experiences and launch industry-wide projects. The SISO CEO Summit is considered the standard of the industry where the industry's leading CEOs and C-level executives discuss issues and map out strategies that will impact the industry for the coming years. SISO member companies produce over 3,000 shows annually and range in size from smaller entrepreneurial businesses with shows in hotels and community centers to companies with billion-dollar global portfolios that take over entire city facilities. SISO member companies produce shows in every continent and in just about every industry sector. Please contact: Lewis Shomer, Executive Director, 2601 Ocean Park Boulevard, Santa Monica, CA 90405; (310) 450-8831; www.siso.org; lshomer@shomex.com.

About UBM Studios

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution. For additional information on UBM Studios, visit www.ubmstudios.com.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Michele McPhail
UBM Studios
773 687 4321