Digi-Key Renews Partnership with UBM Electronics and UBM Studios to Produce Virtual Events Targeted to the Electronics Industry

May 26, 2011

CHICAGO, May 26, 2011 /PRNewswire/ -- UBM Electronics held the Digi-Key Microcontrollers Virtual Conference: New Directions in MCU Design  on Thursday, April 28, 2011.  The virtual event was targeted to design engineers in all industries and focused on MCU architectures, low-power design, RTOS, MCU development tools, hardware/software co-design.  UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.

The virtual event drew 1,767 registrants and 494 live attendees. Attendees spent an average of 6 hours and 45 minutes in the event.

John Donovan, Editor/Publisher of Low Power Design and Colin Holland, editor of the MCU will serve as the virtual conference's co-chairs.

In the Auditorium, the keynote was presented by Scott Roller, Vice President, General Manager, Microcontrollers, Texas Instruments.  In addition, the event tracks include:  Low-Power Design -- Keeping Hot Designs Cool; MCU I/O Strategies and Tactics; and Tools, Tips & Techniques -- Designing an MCU-Based Embedded Application

The event offered an Exhibit Hall with booths from event sponsor Digi-Key; platinum sponsor Microchip; and gold sponsors STMicroelectronics, Texas Instruments, NXP and Cypress Semiconductor.

The complete on demand event can be viewed here.

For additional information on UBM Studios or to purchase a virtual business solution, contact Michele McPhail at 773 687 4321 or michele.mcphail@ubm.com.

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About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.  UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM Studios

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Contact
Michele McPhail
UBM Studios
773 687 4321
michele.mcphail@ubm.com  

SOURCE UBM Studios