Virtual Event Leader UBM Studios Connects UBM Electronics' EE Times With Engineers, Managers, Designers, Developers and Programmers

Apr 5, 2011

SAN FRANCISCO, April 5, 2011 /PRNewswire/ -- UBM Electronics' EE Times presented Multicore: Making Multicore Work for You on Thursday, March 24, 2011.   The virtual event is targeted to engineers, managers, designers, developers and programmers. The event was powered by UBM Studios and is now available on demand.

The virtual event drew 1679 registrants and 552 live attendees.  In addition, attendees stayed in the environment for an average of 2 hours and 33 minutes.

Multicore processors are forcing a rethink of hardware design as well as programming practices. The virtual event will highlight how engineers, managers, designers, developers and programmers decide on multiple identical CPU cores or a mix of difference CPU cores for each task; the best way to harness all the horsepower; and whether or not multicore chips really reduce power consumption.  Whatever the answers, multicore isn't going away -- it's a design reality.  

Rick Merritt, Editor at Large, EE Times and Jim Turley, Principal Analyst, Silicon Insider serve as the virtual conference's co-chairs.

In the Auditorium, the keynote presentation "Multicore, Meganonsense, and the Future, if We Get It Right" will be presented by Yale Patt, Professor of Electrical and Computer Engineering, and Ernest Cockrell, Jr. Centennial Chair in Engineering, The University of Texas at Austin.  In addition, the event tracks include:  High-End Multicore Chips: How Much Performance Can You Get?; Simple Matter of Programming: Software for Multicore; and Highly Integrated Multicore Chips: Balancing Power, Price, and Peripherals.

The event also offers an Exhibit Hall with booths from platinum sponsor WindRiver; gold sponsor Intel; and supporting sponsor Mentor Embedded.

In the Networking Lounge event attendees were able to chat with peers one-on-one or in group chats.  

To attend the virtual event, click here.  The event will be on demand for six months.

For additional information on UBM Studios or to purchase a virtual business solution, contact Michele McPhail at 773 687 4321 or

To follow UBM Studios on Twitter, visit, to follow on Facebook, visit UBM Studios and to follow on LinkedIn, visit UBM Studios.  

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM Studios (

UBM Studios leads the industry in world class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award winning user engagement paired with vision, process and execution.  

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Michele McPhail
UBM Studios
773 687 4321