UBM TechWeb Introduces The BrainYard

New Online Community Brings Together the Biggest and Brightest Brains Serving the Rapidly Growing Social Business Market

Apr 1, 2011

SAN FRANCISCO, April 1, 2011 /PRNewswire/ -- UBM TechWeb today launches The BrainYard (www.thebrainyard.com), the first Web site community for business and technology leaders who are using and exploring social technology tools and applications to drive new levels of business performance.  The BrainYard serves the fast growing Social Business market that is naturally fusing important technology categories such as collaboration, content management, social media, social CRM and social analytics applications.  When combined, the Social Business market opportunity represents tens of billions of dollars.

The BrainYard provides news, analysis and insights on fast-changing developments within the evolving world of social business.  This rich third-party information is fueled by commentary and discussion based on the latest news, analytical research, real-world case studies, and practical advice.  Business and technology leaders are participating in The BrainYard to:

  • Learn how social and collaborative technologies can accelerate their business
  • Identify best practices for putting these technologies to use
  • Learn from case studies that show the transformative potential of social technologies and tools
  • Leverage the collective brains of their organization, supply chain and customers
  • Unlock growth in increasingly complex, dynamic business environments

"The BrainYard is for forward-thinking business and technology leaders redefining how their enterprises unlock value," said Alex Dunne, The BrainYard General Manager. "These leaders understand that social business tools and technologies are changing how products are created, services delivered, customers won, and new opportunities identified."

The BrainYard is a joint venture between UBM TechWeb's InformationWeek and Enterprise 2.0 Conference, two trusted brands with a long standing history of leading and defining Enterprise 2.0 and the Social Business market. With early and deep experience in this growing market and led by InformationWeek VP and Editor in Chief, Rob Preston, the community features the brightest minds and biggest thinkers. The BrainYard is proud to introduce the following brains who will park their ideas regularly on the Web site (partial list):

  • David Berlind, Chief Content Officer, UBM TechWeb
  • Tony Byrne, President, The Real Story Group
  • David Carr, Editor, The BrainYard
  • Alison Diana, News Contributor, InformationWeek.com
  • Paige Finkelman, Business Development Manager, Enterprise 2.0 Conference
  • Claire Flanagan, Director, KM and Enterprise Social Collaboration and Communities Strategy, CSC
  • Rachel Happe, Co-Founder & Principal, The Community Roundtable
  • Maribel Lopez, Principal & Founder, Lopez Research
  • Tracy Maurer, UBM Community Manager
  • Jamie Pappas, Vice President of Social Media, AMP Agency
  • Sameer Patel, Partner, Sovos Group
  • Venkatesh Rao, Blogger, Ribbonfarm.com
  • Michael Sampson, Collaboration Strategist & Author
  • Steve Wylie, General Manager, Enterprise 2.0 Conference

"We've been tracking the 'how to socialize your business' conversations that are happening everywhere, in boardrooms and around water coolers," said Rob Preston, VP and Editor in Chief of InformationWeek.  "We understand the issues, and we're launching a community-driven site to help business and technology leaders sort through the tangled Web of social business strategies, technologies, and processes."

* Follow The BrainYard on Twitter http://twitter.com/thebyard and tag your tweets #thebyard

* Like The BrainYard on Facebook http://www.facebook.com/pages/The-BrainYard/110058502394685

* To learn more about the 2011 Enterprise 2.0 Conference, happening June 20-23, 2011 at the Hynes Convention Center in Boston, and to register, visit: http://www.e2conf.com

* To see the latest conference news and to interact with other Enterprise 2.0 Conference attendees join the Facebook group: http://www.facebook.com/e2conf

About The Enterprise 2.0 Conference

The Enterprise 2.0 Conference explores the integration of social and collaborative technologies in the enterprise, from both strategic and tactical perspectives. This Conference and Expo Pavilion focuses on the tools and best practices to drive business performance across workforce, customers, and partners networks. For more information visit: www.e2conf.com.

About InformationWeek Business Technology Network  

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and PlugintotheCloud.com (cloud computing). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government, and Healthcare resources. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

Press Contact
Natalia Wodecki, UBM TechWeb, (415) 947-6762, nwodecki@techweb.com