UBM Electronics Presented the STMicroelectronics Virtual Conference, Targeted to the Embedded Engineering Community - Now Available on Demand

Virtual Event Leader UBM Studios Provided 3D Platform

Dec 7, 2010

CHICAGO, Dec. 7, 2010 /PRNewswire/ -- UBM Electronics presented the STMicroelectronics Virtual Conference: Robust Ecosystem = Embedded Success on December 2, 2010 from 11 AM – 6 PM Eastern, targeted to the embedded engineering community.  UBM Studios, a leader in virtual events and virtual business solutions, provided the 3D platform for the event.  The event is now available on demand.

(Photo: http://photos.prnewswire.com/prnh/20101207/NY13397 )

The virtual events drew 1,772 registrants and 776 live attendees staying for an average of 2 hours and 30 minutes.

In the new reality of embedded design, designs grow more challenging.  One development team must understand and evaluate an enormous range of products to make the right choices in power and performance.  And every investment in code and tools must serve across many designs.  The STMicroelectronics Virtual Conference challenges attendees thinking as they navigate the path from picking an MCU to entering an ecosystem.

Ron Wilson, Content Director, UBM Electronics served as the virtual conference chair.

Michael Barr, President, Netrino presented the keynote entitled "32-bit Microcontrollers: A Growth Engine."

Sessions in the technical program include Accurate Power Estimation in Low-Power Design; Alternatives for High-Performance Design; RTOSs and Communications Stacks without Tears; The Challenge of Applications; and Development Tools.  The program is supported by a "Content Pavilion" on the show floor, housing a rich compendium of available content and resources from UBM Electronics and the platinum and gold event sponsors, including archived webinars, technical papers, design articles and teardowns.

The event includes an Auditorium and Exhibit Hall with booths from event sponsor STMicroelectronics as well as gold sponsors ARM, KEIL, Atollic, Digi-Key, Hitex Development Tools, IAR Systems, Micrium and Tasking.  In the Networking Lounge event attendees were able to chat with peers one-on-one or in group chats.  All presentations were immediately available on demand.

For additional information on UBM Studios or to purchase a virtual business solution, contact Kate Spellman, SVP, Managing Director, UBM Studios at 516 562 7383 or kate.spellman@ubm.com.

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About UBM Electronics

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.  UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.  More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales.  The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry.  Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM Studios (www.ubmstudios.com)

UBM Studios is a leader in virtual events and virtual business solutions.  A pioneer with virtual platforms, UBM Studios delivers deep expertise in live and online events that brings business value to customers.  UBM Studios connects, educates and enables virtual communications through a portfolio that fits every budget.  UBM Studios is the only virtual event provider to offer platform, content, audience recruitment, reporting and social marketing and gaming.  UBM Studios virtual events include Virtual Trade Shows, Virtual Career Fairs, Virtual Seminar Centers, Virtual Resource Centers, Virtual Product Launch, Virtual Business Continuity, Virtual Corporate Meetings, Virtual Sales Meetings, Virtual Focus Group Centers and Virtual Training.  UBM Studios delivers a complete global communication solution in Asia, Europe and North America in industries including, health, finance, technology, building and education.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets.  UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products.  Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.  For more information, go to www.ubm.com.


Kate Spellman

UBM Studios


516 562 7383