InformationWeek Picks Procter & Gamble's Filippo Passerini As Chief of the Year

2010 Top Technology Leader Named for Taking Risks and Delivering Business Value for $79 Billion-A-Year Consumer Goods Giant

Dec 6, 2010

MANHASSET, N.Y., Dec. 6, 2010 /PRNewswire-FirstCall/ -- InformationWeek, the leading IT brand focused on the business value of technology, today announced its annual InformationWeek Chief of the Year recipient, Filippo Passerini, CIO of Procter & Gamble.  InformationWeek's annual Chief of the Year award recognizes an IT leader who demonstrates not only a compelling IT vision and strategy, but possesses the ability to deliver business benefits as a result.

Passerini is CIO and president of Global Business Services at Procter & Gamble (P&G), a $79 billion-a-year maker of consumer megabrands such as Tide and Pampers.  As CIO, Passerini hasn't shied away from risky strategies that pushed the limits of technology, and dramatically changed the role of information technology at the company.  His teams led the use of virtual reality tools for product development, which are now used in 80% of the company's new products.  They developed P&G's business intelligence into a digital 'cockpit' for data analysis tool that is being used by more than 38,000 employees.  Perhaps boldest of all, Passerini led a reorganization in 2003 that not only outsourced swaths of IT, but also made technology part of the broader GBS group, which includes human resources, facilities management, and other services used across the company.  Passerini steered P&G through the uncertainty in that move and now has IT more sharply focused on business innovation.

"In choosing a Chief of the Year, we're looking for someone with a captivating vision and strategic outlook, but also someone who gets things done.  Passerini has proved to be both, and that's a rare quality," said Rob Preston, VP and Editor In Chief of InformationWeek.

Passerini has plenty of challenges left, including meeting P&G CEO McDonald's goal of making P&G "the most digitally enabled company in the world."  Passerini is already looking at ways to make it happen.  "The risk when we talk about real time and digitization is that it becomes a fluff thing," he says.  So the GBS team is working to quantify it.  

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