UBM Electronics Announces Industry Leaders to Gather This Week at ARM Techcon 2010

Web TV, Virtualization and the Future of Mobile Technology to be Explored

Nov 8, 2010

WHAT: UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that industry leaders will gather in Santa Clara, CA on November 9-11 for the 2010 ARM® Technology Conference (http://vault.eetimes.com/armconference/).

The annual ARM Technology Conference attracts the technology elite, system developers employing the ARM architecture, chip teams working with ARM silicon IP and tools, and the entire ARM Connected Community®.

Key executives and engineers, and developers from leading companies will attend the event, including: Cisco, Apple, Huawei, Wavetronix, NVIDIA, Broadcom, Toshiba, Rockwell Collins, Samsung, Dolby, Northrop Grumman, Medtronic, Garmin, Panasonic, SanDisk, Emerson, Ericsson, Foxconn, Mediatek, Gigatronics, Google, Motorola, Palm, Atheros, S3 Graphics, ATI, BAE, ABB, SMSC, Logitech, Lockheed Martin and more.

Technology to be Explored:
• Internet-ready TV: Engineers will get a glimpse of the future of Internet-ready TV. The chief architect of the Yahoo Connected TV group will talk about its effort to merge television with the Web.
• Virtualization: System Virtualization allows multiple OS and applications to run on a SoC platform without interfering with each other. ARM will discuss how to efficiently virtualize a SoC on November 11 at the ARM CoreLink system IP theatre session at 12:00 p.m. on the show floor or during the conference session 'Virtualization Extensions to the ARM Architecture' at 3 p.m.
• The Future of Mobile Computing: ARM Partners will gather with ARM to discuss the markets features and technical specifications about the Cortex-A15. ARM Fellow David Williamson will deliver an in-depth presentation on the Design of the Cortex-A15 on Wednesday at 11:30 a.m. - Exploring the Design of the Cortex™-A15 Processors. Additionally, on Wednesday at 10:30 a.m. ARM will present Cortex™-A15, High Performance Processors: Serving Up ARM in New Markets.


The media center will be open during the following times:
• Tuesday, November 9th: 11:30 a.m.-6:00 p.m.
• Wednesday, November 10th: 9:00 a.m.-6:00 p.m.
• Thursday, November 11th: 9:00 a.m.-4:00 p.m.


Media interested in scheduling private briefings in the media room, please contact Meryl Franzman at Franzman@beyondwords.com to reserve your time.

For more information visit: http://vault.eetimes.com/armconference/


Media interested in registering for a press pass can register at the media registration desk at The Santa Clara Convention Center. Registration opens at 7 a.m.

For more information or sponsorship details, please contact Sean Raman, Director of Sales at 415.947.6622 or sean.raman@ubm.com

WHERE: The Santa Clara Convention Center, 5101 Great America Parkway, Santa Clara, CA.

WHEN: The event will take place November 9-11, 2010.

WHO:
About ARM
ARM designs the technology that lies at the heart of advanced digital products, from wireless, networking and consumer entertainment solutions to imaging, automotive, security and storage devices. ARM's comprehensive product offering includes 32-bit RISC microprocessors, graphics processors, enabling software, cell libraries, embedded memories, high-speed connectivity products, peripherals and development tools. Combined with comprehensive design services, training, support and maintenance, and the company's broad Partner community, they provide a total system solution that offers a fast, reliable path to market for leading electronics companies. More information on ARM is available at http://www.arm.com.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for the electronics industry. UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com


For more information on UBM Electronics please contact:
Felicia Hamerman, Group Marketing Director
T: 516.562.5652, E: felicia.hamerman@ubm.com