Electronics Industry’s EE Times Group Unveils the New EE Times Innovative Community Media Platform

SAN FRANCISCO, July 19 /PRNewswire/ -- EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today unveiled the new EE Times website, which can be found at www.eetimes.com, an innovative media platform that is the first professional community linking everyone in the global electronics industry to drive technology sales. The completely restructured website combines the power of the 1+ million monthly visitors to the website with the EE Times Group's extensive portfolio of online brands – EE Times, Embedded.com, TechOnline and Designlines , eeProductCenter as well as must attend events – ESC and DesignCon, ARM Technology Conference and online education and training such as the popular Fundamentals of Design courses.

To view the multimedia assets associated with this release, please click:  http://multivu.prnewswire.com/mnr/eetimes/43070/ 

(Photo: http://photos.prnewswire.com/prnh/20100719/MM05426 )

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100719/MM05426 )

"Today, EE Times begins a new chapter with a first of its kind website that combines deeper engagement of the global engineering community through moderated discussion boards with our powerful editorial, news gathering  and invaluable 'how to design' content as well as access to our key industry events and  top-notch education and training," said Paul Miller, CEO, EE Times Group. "We believe the relaunch is the most significant event in EE Times' 38 year history and that the new website will have a profound impact on the electronics industry and the ways in which engineers consume and share information. The website will bring the audience into the conversation through moderated discussions, blogs and social media and give our readers an equal share of voice with our content experts. "

The new website is highly intuitive with contextual navigation. Every page of the website contains at least six points of entry to onsite discussions. The new site delivers a full suite of multimedia content including video and audio and enables a deeper level of engagement by the global electronics industry.

The six main components of the new EE Times include:

• EE Life Community. The first social networking community is where the global engineering community will come together to gather and share information. EE Life will cultivate deeper engagement among constituents of the electronics industry community and deliver strong peer-to-peer interaction around industry information through proven social networking technologies, including blogs and discussion groups and the launch of very engaging video content.  EE Times Group is employing a set of 80 moderators from the electronics industry to guide discussions in the EE Life Community to bring engineers into the conversations online.

• News & Analysis. For over three decades EE Times has been the most authoritative source for news and analysis in the electronics industry.  EE Times, Embedded.com, TechOnline and DesignLines come together in one robust location to report the news that affects the electronics industry with insight and analysis not only from EE Times experts but also from the EE Times community.  In addition, engineers can now engage with the news stories and they can work with each other in peer-to-peer sharing of information through a vibrant exchange of news with one another.  EE Times Group currently employs 30 editors and writers.  Under its new editorial strategy, EE Times Group is planning to add a virtual masthead of over 400 contributors from every link in the electronics supply chain.

• EE Times Design. EE Times Design provides engineers with deep vertical content focused by topic by incorporating all EE Times network websites -- Embedded.com, TechOnline, Designlines – within one location. EE Times Design offers opportunities for users to connect, contribute and collaborate on content critical to the detailed design phase such as product specification data, troubleshooting and how-to information.

• EE Times Products. Products are the lifeblood of the electronics industry and EE Times Products provides engineers with a unique 360 degree approach to products. EE Times Products delivers fast access to critical information including: application notes, reference designs, teardowns, webinars, video, and specific product parts search.  Website visitors can link to components, manufacturers, and franchised distributors to check inventory, order samples or place orders.

• Education & Training. Shortened design cycles and smaller design teams have lead to less time to gather required information about new products and technologies. Readily available and on demand, education and training in the form of technical papers, webinars, virtual conferences  and courses provides engineers with information on how to apply the latest technologies, products, tools and techniques to get their design out the door.

• EE Times Events. This area serves as a portal to the EE Times Group event websites – ESC, DesignCon and the ARM Technology Conference – as well as global industry events.  It provides event reviews, discussions and comparisons that will drive reader engagement and event registration.

To learn more about the new EE Times innovative community media platform, visit www.eetimes.com.  

The new EE Times enables technology marketers to create programs that serve their exact marketing needs.  Technology marketers interested in sponsorship opportunities can contact Barbara Couchois, VP, Sales Operation at 415-947-6928 or barbara.couchois@ubm.com.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry.   EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines, , and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  EE Times Group is part of UBM (LON: UBM), a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.