Everything Channel's Channel@Work: Technology Makeover School Edition Partners with L.A. Works to Empower Students at Dayton Heights Elementary School with Technology

Provides Students with State-of-the Art Technology in the Library, Computer Lab and Teacher's Workroom

Mar 8, 2010

Everything Channel, a UBM company, and L.A. Works, a nonprofit, volunteer action center, are partnering to empower students at Dayton Heights Elementary School by providing much needed technology for its library, computer lab and teacher's workroom. The new technology in the library was unveiled to students at a ribbon-cutting ceremony with local and school officials this morning.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100308/NY66649)

Channel@Work: Technology Makeover School Edition program, a nonprofit component of Everything Channel's XChange Solution Provider conference, brought together 50 members of the technology community and Everything Channel employees for a community service project. Volunteers installed six new computers and a printer in the school's library, one new computer in the teacher's workroom, refreshed the operating systems on 34 mac workstations in the computer lab and installed new keyboards. Additionally, program volunteers beautified several areas of the school including painting a mural created by Los Angeles-based artist, Jennifer Langstrom.

"On behalf of the City of Los Angeles, I would like to thank Everything Channel and its sponsors for investing in technology that will provide our students with the tools and resources that will enhance their educational experience," said Los Angeles Mayor Antonio Villaraigosa. "Through access to computers in the classroom, the students of Dayton Heights Elementary will be able to gain the technical skills necessary to compete in the global economy."

Nancy Hammervik, Senior Vice President, Events, Everything Channel, Debra Brutchey, Senior Director, L.A. Works, Marie Leyva, Principal, Dayton Heights Elementary, Eric Martorano, Director of U.S. Partner Channel, Microsoft, Melissa Infusino, Director of Partnerships, Los Angeles Unified School District and Eric Garcetti, Los Angeles City Council President, District 13 were in attendance to cut the ribbon on the library.

Technology and service donations to Dayton Heights Elementary School include:

  --  Microsoft is the underwriter of the Channel@Work: Technology Makeover
      School Edition program.
  --  AMD donated seven all-in-one workstation computers built on the most
      recent AMD platform.
  --  Solution provider, Jessica DeVita of UberGeekGirl® of Santa Monica, CA
      refreshed the operating systems on the mac workstations in the
      computer lab and installed new keyboards.
  --  Solution provider Bob Nitrio of Ranvest Associates, Orangevale, CA
      installed six new workstations and a networked color laser printer in
      the library and one new workstation in the teacher's workroom.
  --  Juniper Networks made a monetary donation.
  --  Samsung donated a CLP-670ND printer as well as two 22 inch 2243BWT-1
      monitors and two SPL300 LCD projectors for audio visual needs at the
  --  Belkin International, Inc. made technology donations.
  --  Through its integration partner, Arey Jones Educational Solutions, the
      Los Angeles Unified School District's Information Technology Division
      will incorporate and manage these new workstations and the refreshed
      computer lab systems, which include new keyboards supplied by the

"We are very excited to bring the attendees and sponsors of XChange Solution Provider as well as members of the Everything Channel team together to assist the Dayton Heights Elementary School. It is a privilege for us to give back to the local community and showcase our commitment to education. We are thrilled to leave a lasting tribute with the city of Los Angeles," said Hammervik.

Opened in 1909, Dayton Heights Elementary is currently in its 100th school year. Designated a Title 1 school, as 91 percent of students' families have household incomes below poverty level and qualify for free lunches, the school administrators work hard to serve the 588 students in grades K-5. The focus for the year is to raise the Academic Performance Index (API) from 757 to above the state target of 800. Understanding that technology is an important tool to increase student performance, the principal is pleased to have the Channel@Work: Technology Makeover School Edition program on her campus.

"We are very grateful for the business community's generosity in helping us revitalize the library and computer lab at Dayton Heights Elementary School," said Brutchey. "Everything Channel and members of the technology industry have set aside valuable time to help us improve the facility of one of our community partners. We appreciate this tremendous support of our mission to increase volunteer participation and build the capacity of our nonprofit partners."

"Our children are growing up in a world where technology is part of everything we do, so it's crucial for them to have access to the tools that will help them succeed," said Martorano. "Microsoft, along with our partners, is excited to provide these exciting state-of-the-art technology solutions to the students of Dayton Heights Elementary School to help fuel their learning now and for years to come."

Everything Channel's Channel@Work initiative is the nonprofit component of all XChange events. Channel@Work brings together members of the technology industry to support local communities in need. The Channel@Work: Technology Makeover School Edition program is the nonprofit component of its XChange Solution Provider event which will take place March 8-11, 2010 at the Hyatt Regency Century Plaza in Los Angeles. XChange Solution Provider will bring together more than 200 pre-qualified executive-level technology sellers with approximately 75 industry leading Channel vendors to meet, build relationships and strategize growth.

For additional information about LA Works, visit www.laworks.com. For additional information about Everything Channel's XChange Solution Provider or Channel@Work: Technology Makeover: School Edition, visit http://everythingchannelevents.com/xsp10.

About Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.

About L.A. Works (www.laworks.com)

L.A. Works is a 501(c)3 nonprofit, volunteer action center that creates and implements hands-on community service projects throughout the greater Los Angeles area. Founded in 1991, its mission consists of three principal points: to increase volunteer participation in community service projects; to provide nonprofit partners with access to volunteer labor and other resources; and to educate and encourage people to engage in the broader social issues affecting the greater Los Angeles Community. L.A. Works has contributed over one million volunteer hours of service to Los Angeles, spent over 80,000 hours reading books to children and at-risk youth, 65,000 hours tutoring and 50,000 hours providing activities for the elderly, served over 10,000 meals to the homeless, and painted hundreds of murals at schools and nonprofit partners. More information available at www.laworks.com.

About Microsoft

Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

  Allison Cohen                 Natalee Ellars
  Everything Channel            L.A. Works
  516 562 7870                  323 224 6510
  Allison.Cohen@ec.ubm.com      Natalee@laworks.com

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Photo: http://www.newscom.com/cgi-bin/prnh/20100308/NY66649
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

CONTACT: Allison Cohen, Everything Channel, +1-516-562-7870,
Allison.Cohen@ec.ubm.com or Natalee Ellars, L.A. Works, +1-323-224-6510,

Web Site: http://www.everythingchannel.com/