Everything Channel's IPED Offers 2009 Channel Masters Program, October 20-22 in California

Year-Long Program Enables Senior Channel Leaders to Share Innovative Best Practices with Peers In Addition to Channel Research

PRNewswire-FirstCall
FRAMINGHAM, Mass.
Sep 14, 2009

Everything Channel, a division of United Business Media, today announced that the IPED 2009 Channel Masters Program will take place October 20-22 at the Sofitel Hotel in Redwood City, CA. Targeted to senior Channel leaders, the Channel Masters program offers insight, tools and techniques necessary for developing and executing successful channel strategies.

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"Solution Providers look to vendors with leading products, a solid market opportunity as well as a robust channel commitment and program," said, Rauline Ochs, SVP, Managing Director, IPED. "Our Channel Masters program is designed to give channel leaders the tools they need to build best-in-class channel programs to recruit the most effective partners and then ramp partners to full productivity for maximum profitability. Over a year long period we bring senior channel leaders together to share strategies and tap into the collective knowledge of peers."

  The Channel Masters Program includes:

  --  PART I - Two and a half day event:  The foundation is a year's worth
      of education and resources providing experienced channel executives
      with new perspectives and strategies to maximize the impact Channel
      initiatives.  The face-to-face event provides attendees with access to
      a wealth of highly focused channel research; collective knowledge
      through executive peer sharing; an interactive channel simulation
      exercises with real world case studies; go to market strategies; as
      well as real-time solution provider perspectives and interaction.


  --  PART II: Year-Long Education:  Monthly interactive Channel
      Intelligence webinars broken into sales and marketing tracks ensure
      that members are the first to receive intelligence on channel
      differentiators that provide technology vendors with a competitive
      channel advantage.

Monthly webinars focus on topic areas chosen by Channel Masters participants. Topic examples include: Cross-Selling & Up-Selling; Program Differentiators; Compensation Strategies; Certification; Partner Enablement; Next Generation Co-marketing & MDF Tools; and the State of Managed Services Market.

The cost of the IPED Channel Masters Program is $9,995. To register for the program contact John Machado, Director of Business Development at 508 416 1126 or john.machado@ec.ubm.com. For additional information on the Channel Masters Program, visit http://iped.com/community_engagement/channelMasters.jhtml.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Contact
  Leslie Pasco
  Everything Channel
  (508) 416-1117
  leslie.pasco@ec.ubm.com

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SOURCE: Everything Channel

CONTACT: Leslie Pasco, Everything Channel, +1-508-416-1117,
leslie.pasco@ec.ubm.com

Web Site: http://www.everythingchannel.com/