InformationWeek Healthcare Launches to Address Changing Needs of Healthcare Technology Professionals Amid Mandate for Improved Patient Care and Lower CostsNew Editorial Portfolio Provides Critical Information, Unique Insights and Tools for Healthcare Technology Professionals in an Industry on the Cusp of Major TransformationPRNewswire SAN FRANCISCO, Sept. 1 /PRNewswire/ -- InformationWeek, the leading multimedia business technology brand, announced today the launch of InformationWeek Healthcare (www.informationweek.com/healthcare). The new Web site, newsletter (http://www.informationweek.com/newsletters/subscribe.jhtml) and InformationWeek Analytics Reports (http://www.informationweekanalytics.com/), coupled with expanded coverage in InformationWeek magazine and live Web events, helps healthcare technology professionals understand how to apply new technologies for more effective patient care and more efficient operations. The federal government has set aside close to $20 billion to encourage hospitals, doctors' offices, and other healthcare providers to start digitizing their medical records and processes. The goal: to get at least half of U.S. hospitals and doctors' offices to adopt e-health record systems by 2014, up from less than 10% today. InformationWeek has covered the IT strategies, issues, and implementations defining the healthcare industry for years. With federal funding and mandates on the table, the pressure is on healthcare technology professionals to get going now. InformationWeek Healthcare is timed to serve healthcare technology professionals tasked with analyzing IT products, services, policies, and vendor strategies aimed at the sector. "Our goal is to chronicle and explain the technology changes rippling through the healthcare industry," said Rob Preston, VP and Editor In Chief of InformationWeek. "We're placing a strong focus on the needs of the healthcare technology executive, giving those individuals timely, actionable insights. We know these executives are under close scrutiny, and we're going to help them make the best decisions possible." The InformationWeek Healthcare site and related content offerings revolve around critical areas of coverage, including electronic records systems, e-prescriptions, document/content management, wireless/mobile computing, data storage, data portability, security, HIPAA and other regulations, government policies and initiatives, and patient advocacy issues. The multimedia approach combines news, blogs, video, personalization, a best of the Web news recommendation engine, research reports, and links to InformationWeek's online network of sites. InformationWeek Healthcare recently launched two in depth InformationWeek Analytics reports to help Healthcare technology professionals make more informed, smarter technology adoption and investment decisions.
To ensure timely delivery of critical technology information, healthcare technology executives can register to receive the weekly InformationWeek Healthcare Newsletter (http://www.informationweek.com/newsletters/subscribe.jhtml). InformationWeek Healthcare offers technology marketers fully integrated marketing communications programs to engage and activate volume buyers of technology products, and services. These performance marketing solutions scale from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, please contact Martha Schwartz, Vice President Group Sales, at mschwartz@techweb.com. About InformationWeek InformationWeek (www.informationweek.com) is the anchor brand for the InformationWeek Business Technology Network -- a powerful portfolio of resources that span the technology market, including security with DarkReading.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com, cloud computing with PlugIntoTheCloud.com, and SMB with bMighty.com. InformationWeek Magazine reaches 440,000 business technology professionals at more than a quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business technology objectives. InformationWeek.com delivers breaking news, blogs, high-impact image galleries, and proprietary research as well as analysis on IT trends, a whitepaper library, video reports, and interactive tools, in a 24/7 environment. About TechWeb TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events such as Interop, Enterprise 2.0, Web 2.0, Black Hat and VoiceCon; online resources such as Informationweek.com, Light Reading, Intelligent Enterprise, bMighty.com; and the market leading, award-winning InformationWeek and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.
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