Everything Channel Creates Strategic Partnership With Ethofy™, Offers Technology Vendors Greater Visibility Into Partner Marketing

Marketing Suite Helps Grow Revenue and Margins, Preserves Vendor's Brand Name and Builds Better Partner Relationships

Jun 4, 2009

Everything Channel, a division of United Business Media, today announced a strategic partnership with Ethofy to offer technology vendors with greater visibility into partner marketing programs. The Ethofy Inspired Marketing™ suite enhances channel management and provides technology vendors with a complete view of their channel from every business perspective. Ethofy helps vendors speed product introductions and boost sales success while delivering visibility and reducing costs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090527/NY22402 )

Ethofy's suite is uniquely focused on helping companies revolutionize their channel results through marketing intelligence. "Microsoft™ continues to provide the channel with efficient and creative ways to sell and increase revenues. The Ethofy Inspired Marketing suite has helped us enhance our channel strategy with consistent online, print and promotional marketing execution. This is a critical component as we work together with our channel to prepare for the Windows™ 7 launch," said Marc Pisan, Group Marketing Manager, Microsoft US OEM Group.

Ethofy provides customers with a software as a service (SaaS) product suite that aligns key channel activities to leverage a vendor's brand during every customer interaction. The four integrated products in the Inspired Marketing suite deliver mission-critical resources directly into the hands of channel partners and provide visibility into the ways partners use those resources in their sales interactions. The products include:

  --  Content Syndicator:  Ensures that branded web content remains
      consistent and current on channel partner websites. Content Syndicator
      also centralizes content access and makes it easy to deliver and
      update interactive web content.
  --  Collateral Customizer:  Gives channel partners the ability to use
      professional resources that are co-branded and customized. Collateral
      Customizer also gives visibility to the materials that channel
      partners are downloading and using in their sales interactions.
  --  Partner Store: Combines the efficiency of an online retail site and
      the power of a partner incentive program into one easy-to-manage
      store. Partner Store showcases promotional items and collateral pieces
      and partners can select what items and quantities they need.
  --  Presence Tracker:  Delivers key information about brand and product
      exposure on online retail sites. Learn exactly where online partners
      are showcasing products and watch week-to-week placement trends. Use
      this data to redefine cooperative partnerships and online marketing

Ethofy's suite gives technology vendors the ability to empower partners with marketing tools, including printed material, web content and promotional items that deliver targeted messaging to the market clearly and consistently. In addition, technology vendors can learn where and how channel partners are using marketing materials as well as metrics to conduct more thorough market research.

Ethofy's hosted solution takes time-consuming maintenance work out of delivering up-to-date resources to the channel and reduces the investment needed to make an impact.

"Ethofy's solutions help the channel boost sales success, improve partner support and generate loyalty as well as grow revenue. In today's economic environment driving partner revenue is more important than ever. We are excited to help technology vendors continue to grow their revenues through their channel partners with Ethofy's Inspired Marketing suite," said Kate Spellman, SVP, Strategic Marketing and Business Development, Everything Channel.

"We bring a thorough understanding of marketing strategies to help technology vendors grow revenues through channel partners. Our suite of solutions enhances channel management and provides a complete view of the channel from every business perspective. We are looking forward to working closely with Everything Channel," said Rob Savette, VP Sales & Marketing of Ethofy.

About Ethofy (www.ethofy.com)

Ethofy has a strong track record of working with organizations to maximize the impact and success of their sales channels. Through the use of the Inspired Marketing™ product suite Ethofy customers have been able to accelerate new product introductions, improve partner support and grow their revenue while reducing the resources needed to achieve greater results. Ethofy's Content Syndicator, Collateral Customizer, Partner Store, and Presence Tracker create a framework that allows manufacturers and partners to go to market quickly and easily while delivering reporting and analytics that drive better business decisions.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Kate Spellman
  Everything Channel
  516 562 7383

First Call Analyst:
FCMN Contact: franzman@beyondwords.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090527/NY22402
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383,

Web Site: http://www.everythingchannel.com/