Cable MSOs Take a Shortcut to Compete with Telco IPTV, Report Finds
Interactive TV services based on EBIF will enable cable operators to compete with telco IPTV before tru2way is available, says Light Reading's Cable Industry Insider
NEW YORK, June 3 /PRNewswire/ -- Rather than wait for tru2way to fully develop, cable operators are planning to roll out interactive TV services to compete with telco IPTV by deploying an existing technology that can deliver interactive features to legacy set-tops now being used by customers, according to the latest report published by Light Reading's Cable Industry Insider (www.lightreading.com/cable), a subscription research service from TechWeb's Light Reading (www.lightreading.com).
EBIF: Cable's Practical Approach to Interactive TV examines the prospects and challenges of using Enhanced Binary Interface Format (EBIF) to deliver interactive TV services and profiles 19 suppliers that support EBIF activity in various ways. It includes an assessment of EBIF capabilities, pros and cons, deployment projections, the competition for interactive TV, and strategies and plans by MSOs, programmers, and suppliers.
For a list of companies covered in this report, please see:
"EBIF represents the most promising opportunity for interactive TV on cable to date," notes Craig Leddy, research analyst with Light Reading's Cable Industry Insider and author of the report. "While tru2way requires new set-top boxes, cable operators can add EBIF to legacy digital set-tops and remain competitive with services such as Verizon FiOS TV, which is using its own version of EBIF to launch a wave of widgets."
EBIF deployments are widely viewed as a transitional initiative that will give way to tru2way once that technology is ready for mass-market deployment, Leddy says. "EBIF will serve as a warmup for tru2way, where richer apps can flourish in a Java-based OpenCable Application Platform [OCAP] environment," he explains.
Key findings of EBIF: Cable's Practical Approach to Interactive TV include the following:
EBIF: Cable's Practical Approach to Interactive TV is available as part of an annual subscription (six issues) to Light Reading's Cable Industry Insider, priced at $1,295. Individual reports are available for $900.
To request a free executive summary of the report, or for details on multi-user licensing options, please contact: Jeff Claudino Director of Sales Insider Research Services 619-229-9940 email@example.com Press/analyst contact: Dennis Mendyk Managing Director Insider Research Services 201-587-2154 firstname.lastname@example.org
About Light Reading
Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
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SOURCE: Light Reading's Cable Industry Insider
Web site: http://www.lightreading.com/cable/