TechWeb's Light Reading Communications Network Acquires the RCR Wireless Subscriber DatabasePRNewswire Addition of 60,000 Qualified Wireless Communications Decision Makers Will Fuel Growth Of Light Reading's Unstrung Website, Live Events, Webinars, and Research NEW YORK, June 2 /PRNewswire/ -- TechWeb's Light Reading Communications Network (www.lightreading.com), the leading integrated publishing, events, and research company serving the global communications marketplace, today announced that it has acquired RCR Wireless' database of more than 60,000 qualified email addresses. The company plans to use the list to fuel growth for the Webinars, events and Website of Unstrung, Light Reading's authority on wireless communications technologies, and for research services from Heavy Reading and Pyramid Research. "For years RCR Wireless was the leading print brand in the mobile space, with a powerful database of mobile carrier executives, vendors, and other industry stakeholders," said Joseph Braue, SVP and Group Director of Light Reading. "Now that these decision makers are part of the Light Reading community, they will have access to an unparalleled set of global, integrated media, research, and information resources." Light Reading's Unstrung (www.unstrung.com) is the authority on the wireless industry, with a unique focus on the industry's move to the new 4G networks. The brand has an established, respected editorial team, including Site Editor Dan Jones, who consistently breaks the news that drives this marketplace, and International Mobile Industry Editors Ray LeMaistre and Michelle Donegan. The robust Unstrung editorial offering includes expert commentary on industry trends from Heavy Reading and Pyramid Research mobile analysts. Light Reading is in discussions with RCR editors about writing for the site and contributing news and thoughtful analysis on the wireless industry. RCR Wireless was the leading print publication in the mobile space until it was closed in early March. The RCR Wireless brand was recently acquired by Arden Media, which produces a telecom careers site and which has announced plans to continue the RCR online brand with new content, but focus it on "relevant industry employment information." In addition to Unstrung's complimentary news service, Light Reading will offer the former RCR Wireless audience access to a complete range of integrated media products serving the global mobile industry, including:
"We are thrilled at this opportunity to expand our footprint by offering access to our deep, diverse, and global content to such a qualified audience," added Braue. About Light Reading Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.
About TechWeb TechWeb (http://techweb.com/aboutus), the global leader in business technology communities, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million business technology professionals actively engage in our communities created around our global face-to-face events including Interop, Web 2.0, Black Hat, and VoiceCon; online resources like Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and Financial Technology brands; and the market leading, award-winning InformationWeek Magazine, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services such as next- generation performance marketing, custom media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion * 13.3 million business decision-makers: based on # of monthly connections About United Business Media Limited (www.unitedbusinessmedia.com) United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.
Contact
Amy Averbook
Light Reading
212-600-3373
averbook@lightreading.com
SOURCE: Light Reading Web site: http://www.lightreading.com/ |