Everything Channel and The Sightline Group Launch a New Initiative to Recognize Leading Technology Startups

The Sprout Awards Spotlight Companies in the Early Stages of Promising Technology and Product Development

Jun 2, 2009

Everything Channel, a division of United Business Media, and The Sightline Group today launched a program to recognize leading technology startup companies. The Sprout Awards spotlight companies that are in the earliest stages of promising technology and product development in areas including Client application, Client hardware, Server application, Server hardware, Cloud computing, Storage, Networking, Wireless, Mobility, Social Networking, Consumer Electronics and more.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090602/NY25342LOGO)

"This new awards program was designed to showcase tech start ups that are creating promising new technologies and are on track to become the next hot company," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.

"Today's startups are hard at work developing tomorrow's innovative products and services," said Fred Brown, partner, The Sightline Group. "We are looking forward to hearing the compelling stories of how these new companies were created and why."

Startup companies interested in applying for The Sprout Awards can apply at http://www.sproutstartup.com/. The nomination form requires companies to communicate their company status, vision and images. All entries must be posted by June 30, 2009 at 5PM ET to be eligible for selection. Products will be evaluated by the CRN editorial department and the CRN Test Center. Selection criteria is based upon a variety of aspects such as the type of product or service, the compelling story of the background of their founders, to the back-story of "born in a garage" or "designed on a coffee shop napkin."

Award winners will be announced and recognized August 17, 2009 at the XChange '09 event in Washington D.C. The Sprout Awards are sponsored by Intel. In addition, the awards will be featured in the August issue of CRN as well as on www.channelweb.com.

For additional information, contact Ed Moltzen via email at emoltzen@everythingchannel.com.

About The Sightline Group

The Sightline Group offers sales and marketing strategy, execution assistance and product launch expertise across numerous consumer technology product categories. The firm works with clients ranging from start-ups to Fortune 500 companies. The firm has earned an unparalleled reputation for forging vital alliances. Using its strong relationships with key executives across all major channels -- retailers, e-commerce vendors, catalogers, VARs, SIs and OEMs -- the Sightline Group can quickly introduce clients and their products to the right people. Past clients include Logitech, iRobot, Acer, Qualcomm and Eye-Fi. For more information, visit sightlinegroup.com.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

  Kate Spellman
  Everything Channel
  516 562 7383

First Call Analyst:
FCMN Contact: franzman@beyondwords.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090602/NY25342LOGO
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Everything Channel

CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383, or

Web Site: http://www.sproutstartup.com/