InformationWeek Government Launches to Address Changing Needs of Government Technology Professionals Amid Mandate for Improvement to IT Infrastructure, Systems and ProcessesPRNewswire New Editorial Portfolio Provides Unique Insights, Tools and Information for Federal, State and Local Government IT Professionals in a Rapidly Changing Economic and Political Environment SAN FRANCISCO, April 16 /PRNewswire-FirstCall/ -- InformationWeek, the leading multimedia business technology brand, announced today the launch of InformationWeek Government (www.informationweek.com/government) and a sister government-focused blog site (www.informationweek.com/blog/main/archives/government_it). The new web resources, coupled with expanded coverage in InformationWeek Magazine and live and web events, help public sector IT professionals understand how to apply new technologies for more efficient and effective government systems and processes, while leveraging the experiences and lessons of the private sector. InformationWeek has been covering IT strategies, issues, and implementations of federal, state, and local governments and government agencies for years. Now, with the U.S. economy deep in recession, local and state governments scrambling to prioritize needs, and a new administration in Washington DC committed to investing more in IT infrastructure and services, the pressure is on public sector IT professionals to optimize those investments. InformationWeek Government is timed to serve the government IT professionals tasked with that enormous public responsibility. Led by InformationWeek's award-winning editorial team, InformationWeek Government analyzes IT products, services, policies and vendor strategies targeted specifically at government solutions. "Our goal is to help drive technology change across the nation -- from the modernization of public systems and processes to making sure that the transformative power of technology and innovation is top of mind for all government IT professionals," said John Foley, Editor, InformationWeek Government. "We're placing a strong focus on the needs of the government IT executive, giving those individuals timely, actionable insights. We know these executives are under close public scrutiny, and we're going to help them make the best decisions possible." The InformationWeek Government site and related content offerings revolve around critical areas of coverage including IT architecture, IT policy and governance, cloud computing, green data centers, cyber security, social networking/Web 2.0, case studies on government IT optimization, and the effects of the federal stimulus plan. InformationWeek Government's multimedia approach combines news, blogs, video, personalization, a best of the web news recommendation engine, InformationWeek Analytics reports, and links to InformationWeek's network of sites. InformationWeek Government's ties to InformationWeek.com maximize the visibility of its news and blog content, bring deep horizontal technology content, and leverage InformationWeek's distinctive enterprise IT focus. InformationWeek's Feb. 16 cover story ("The Federal CTO Agenda") on the pending appointment of a new federal tech chief, where two dozen IT industry leaders offer their insights on the challenges ahead, is an example of the breadth and depth of coverage of InformationWeek Government. The accompanying InformationWeek Analytics report, "Federal CTO Agenda: Our Advice to the President," is available for download. (http://www.informationweek.com/alert/fedcio) To ensure timely delivery of critical technology information, government IT executives can register to receive the weekly InformationWeek Government Newsletter (http://www.informationweek.com/newsletters/subscribe.jhtml). InformationWeek Government offers technology marketers fully integrated marketing communications programs to engage and activate volume buyers of technology products, and services. These performance marketing solutions scale from broad-based branding and awareness to targeted lead generation programs focused on specific topics and technologies. For more information, please contact Alex Dardac, National Account Manager at adardac@techweb.com. About InformationWeek InformationWeek (www.informationweek.com) is the anchor brand for the InformationWeek Business Technology Network -- a powerful portfolio of resources that span the technology market, including security with DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com, cloud computing with PlugIntoTheCloud.com, and SMB with bMighty.com. InformationWeek Magazine reaches 440,000 business technology professionals at more than a quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business technology objectives. 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Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events such as Interop, Enterprise 2.0, Web 2.0, Black Hat and VoiceCon; online resources such as informationweek.com, Light Reading, Intelligent Enterprise, bMighty.com, and the Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.
Contact: Ellen Asuncion
Sr. Marketing Manager
InformationWeek Business Technology Network
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easuncion@techweb.com
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