Everything Channel Transforms its Business to Better Align with Market DemandsCommitted to Helping Solution Providers Grow Their Business from "Access" to "Execution"PRNewswire-FirstCall Everything Channel, a division of United Business Media, today announced that as part of its ongoing strategic transformation into a diversified media, events and marketing company it is realigning its business to better meet the demands of the market. Everything Channel is modifying its print portfolio to expand CRN's market position and coverage to meet the needs of its readership. Beginning in March, CRN will feature management and strategy coverage by integrating VARBusiness Magazine into its editorial content. (Logo: http://www.newscom.com/cgi-bin/prnh/20080505/NYM117LOGO-a ) "Our research shows that VARBusiness Magazine's strategy and business content continues to be a very important resource for the Solution Provider community. However, technology vendors are investing their marketing resources in very targeted fashions and having two print products in a market that can be served by one big brand like CRN no longer make sense," said Robert Faletra, CEO, Everything Channel. "We have taken the editorial power, which will stay intact, behind VARBusiness and we are expanding its reach by infusing its content and research into our portfolio of media, events and research. We will now seamlessly connect the business strategy with the analysis and insight to the evaluation and recommendation of technology solutions through all of our products. We continue to remain committed to the Solution Provider community and will continue to assist them growing their businesses from access to execution." CRN Magazine is the longest standing channel-focused publication in the world serving the indirect sales channel for the past 30 years. The extended CRN family of products will continue to be the hub of the Everything Channel print brand which includes the core magazine, CRNtech and CRN's international titles. CRN Magazine will expand its editorial mission to deliver Channel analysis, technology insight and management strategy while delivering deeper content derived from face-to-face and virtual events in market segments that are of paramount interest to Everything Channel readers and vendor partners. CRNtech will continue to focus on technical analysis. The ChannelWeb Network will continue to be deliver breaking news, in-depth analysis, tools, video and NetSeminars on a world-wide basis. It will continue to offer VARBusiness business intelligence and research online. ChannelWeb is the No. 1 online community for solution providers. Its traffic has grown substantially over the past year generating page views of more than 4 million a month. VARBusiness Magazine, which developed many unique and valuable research and special reports over the past 20 years, will now enhance CRN Magazine's editorial coverage. In the coming months, the State of the Market, State of Technology Reports, VARBusiness 500, Partner Program Guide and Annual Report Card will be published in CRN Magazine and on the ChannelWeb Network. In addition, Everything Channel has grown and will continue to enhance its editorial content to leverage the following key areas: Consumer/Retail, Midsize Enterprise, Project and Portfolio Management, Healthcare and the Public Sector markets. Analysis of these areas along with editorial coverage of the most pressing issues facing Solution Providers who service these arenas will be covered in CRN Magazine and on the ChannelWeb Network. Additionally, Everything Channel Events will continue to produce the VARBusiness 500 and the Annual Report Card awards ceremony at XChange 2009, working closely with Everything Channel editorial and audience development. CRN Magazine's controlled circulation will remain the same. VARBusiness Magazine subscribers who do not currently subscribe to CRN Magazine will be placed on a waiting list. CRN Magazine's circulation will leverage the most influential decision-makers from VARBusiness Magazine and CRN Magazine. All subscribers will be directed to ChannelWeb as well as Everything Channel's robust portfolio of integrated marketing solutions, including face to face events, NetSeminars, virtual trade shows and research. All CRN Magazine editorial contacts will remain the same. For editorial contact information, visit: http://everythingchannel.com/editcontact.htm. Technology marketers interested in sponsorship information, visit: http://everythingchannel.com/contactsalesedit.htm. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. About United Business Media Limited (www.unitedbusinessmedia.com) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion. Contact Kate Spellman Everything Channel 516 562 7383 kspellman@everythingchannel.com First Call Analyst: SOURCE: Everything Channel CONTACT: Kate Spellman of Everything Channel, +1-516-562-7383, Web Site: http://www.everythingchannel.com/ |