Everything Channel Forms Media Partnership with CMO Council's Forum to Advance the Mobile Experience™, Exclusively Delivering First of its Kind Research to Solution ProvidersPRNewswire FRAMINGHAM, Mass., Feb. 10 /PRNewswire/ -- Everything Channel, a division of United Business Media serving the Solution Provider audience, today announced that it has partnered with the Chief Marketing Officer (CMO) Council's Forum to Advance the Mobile Experience™ (FAME) to exclusively deliver new Channel-focused research generated from an innovative program focused on optimizing the next-generation mobile computers, Reinvent Mobile (www.reinventmobile.com). (Logo: http://www.newscom.com/cgi-bin/prnh/20080505/NYM117LOGO-a ) Developed by FAME, an industry ecosystem group led by the CMO Council, Reinvent Mobile is a revolutionary global thought leadership initiative that captures the insights of the global mobile computing community. A first-of-its-kind channel of co-innovation, collaboration and customer engagement, the program is designed to engage end-users in the design of next-generation mobile computers, giving millions of mobile computer users more to say in what technologies and designs come to market. This comprehensive look at the users' mindset will give the service provider community an unprecedented ability to streamline the time and resources required for direct feedback and interaction with customers through an always-on, real time listening, learning and leveling environment that can optimize the design, delivery and acceptance of next-generation systems and software. "This groundbreaking research will be the most comprehensive market feedback on the portable life experience and will have a profound impact on the mobile industry's go-to-market strategy," said Donovan Neale-May, Executive Director, CMO Council. "We are very excited to be partnering with Everything Channel to deliver this research to the Solution Provider community." "The CMO Council is dedicated to high-level knowledge exchange and we very excited to be the exclusive Channel media partner. This research will be very helpful for Solution Providers to make mobile technology decisions for their customers," said Kate Spellman, SVP Strategic Marketing and Business Development of Everything Channel. In addition, Spellman will serve on the 'Reinvent Mobile' Advisory Board. About The CMO Council The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 3,500 members control more than $100 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 6,000 global executives across 57 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Brand Management Institute, and the Forum to Advance the Mobile Experience (FAME). More information on the CMO Council is available at www.cmocouncil.org. The Forum to Advance the Mobile Experience (FAME) The Forum to Advance the Mobile Experience (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the mobile user experience. Formed by the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. More information on FAME is available at www.fameforusers.org. Everything Channel (www.everythingchannel.com, www.channelweb.com) Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results. About United Business Media Limited (www.unitedbusinessmedia.com) United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.
Contact
Kate Spellman
Everything Channel
516 562 7383
kspellman@everythingchannel.com
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