Smartphones Need Stronger Malware Protection, Report Finds

PRNewswire
NEW YORK
(:UBM.L)
Dec 29, 2008

The popularity of smartphones has also caused a rise in mobile malware attacks, increasing the need for protective measures, says Unstrung Insider

NEW YORK, Dec. 29 /PRNewswire/ -- As more mobile subscribers make the move to smartphones, growing security threats from mobile malware are spurring increased demand for more robust applications that minimize the potential impact of malware on mobile services, according to the latest report from Unstrung Insider (www.unstrung.com/insider), a paid research service from Unstrung (www.unstrung.com) and TechWeb's Light Reading (www.lightreading.com).

Smartphone Security: Solving the Mobile Malware Problem examines the mobile malware security sector, including analysis of the most imminent mobile malware threats, how solutions to counter mobile malware are shaping up, and strategies for carriers, enterprises, and end users to address the malware issue. The report also examines what to expect for the next 12 to 18 months in the mobile malware security market, including a look at markets that are targeted by mobile malware security vendors, as well as vendors' plans for growth and development. Finally, the report provides a comparative analysis of 11 of the top vendors in the mobile malware security industry.

For a list of companies analyzed in this report, please see:

http://img.lightreading.com/uni/pdf/uni1208_2_companies.pdf

"Despite all the benefits smartphones offer, one considerable disadvantage is mobile malware designed to damage or disrupt mobile systems," notes Denise Culver, research analyst with Unstrung Insider and author of the report. "Mobile malware threats are on the rise, especially as smartphones increase in popularity, because smartphone operating systems are a primary malware target."

Security applications are aimed at minimizing the malware threat before a full-fledged attack can occur, Culver says. "Mobile malware security vendors are preparing for wide-scale attacks by hackers -- attacks that eventually will be as headline grabbing as those that hit email systems," she notes. "Their hope is that smartphone manufacturers, carriers, and enterprises -- not to mention smartphone users -- will not wait until the threats have reached that level before securing their mobile systems."

Key findings of Smartphone Security: Solving the Mobile Malware Problem include:

  • Mobile operating systems and downloads, both of which are increasingly similar to those found on PCs, are significant problem areas for mobile malware threats.
  • Carriers will begin offering mobile malware services as a way to compete and differentiate themselves in the market over the next 12 months.
  • A number of factors must be considered when budgeting for mobile malware security, including the customer's risk profile and the type of applications run on the device.
  • The SMB market is one of the strongest for mobile malware security vendors.

Smartphone Security: Solving the Mobile Malware Problem is available as part of an annual single-user subscription (12 monthly issues) to Unstrung Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: www.unstrung.com/insider. For more information on all of Light Reading's Insider services, please visit www.lightreading.com/research.

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

    Jeff Claudino
    Director of Sales
    Insider Research Services
    619-229-9940
    claudino@lightreading.com

    Press/analyst contact:

    Dennis Mendyk
    Managing Director
    Insider Research Services
    201-587-2154
    mendyk@heavyreading.com

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

* 13.3 million business decision-makers: based on # of monthly connections

About United Business Media Limited (www.unitedbusinessmedia.com)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

SOURCE: Unstrung Insider

Web site: http://techweb.com/aboutus/
http://www.lightreading.com/
http://www.unitedbusinessmedia.com/
http://www.unstrung.com/


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