TechInsights Announces and Strengthens Professional Services Team With Acquisition of Sanguine Microelectronics

Creates Technical and Intellectual Property Powerhouse for Global Electronics Industry

Dec 9, 2008

SAN FRANCISCO, Dec. 9 /PRNewswire/ -- TechInsights, the global leader in media and marketing solutions for the electronics industry today announced the creation of TechInsights Services, Data and Market Intelligence, a separate business unit dedicated to providing technical and market intelligence data services, intellectual property life-cycle consulting services and supporting proprietary software tools to the global electronics industry. In addition, TechInsights announced the acquisition of Sanguine Microelectronics (http://www.sanguine.com.cn/) to further expand the capabilities and capacity of this newly established unit that also includes previous UBM acquisitions, Semiconductor Insights and Portelligent. "The creation of a TechInsights unit focusing on intellectual property professional services and technical and market intelligence data services, enabled by an incomparable suite of proprietary work flow collaboration software tools not only presents a compelling value proposition to current and future clients of Portelligent, Sanguine, and Semiconductor Insights, it also delivers a better, stronger more capable complement to the TechInsights Media and Marketing Services businesses," stated Paul Miller, CEO of TechInsights. "Engineers represent the critical cross-over between our Media, Marketing, and Professional Services businesses. This structure improves our ability to deliver on the distinct requirements of our different client groups, and enables unprecedented insight and access to our engineering audience."

A ten-year-old Chinese company, Sanguine has rapidly emerged as a high- quality and extremely capable supplier of technical analysis and technical data services with a strong footprint in Southeast Asia. Sanguine performs in- depth technical investigation of semiconductors and electronic systems to analyze their design, technological composition, component sourcing, and manufacturing process. As well, Sanguine has built an impressive suite of proprietary analytical software tools under the Matrix and Prisma brands. "I am very pleased about today's announcement," said Haiping Yao, Sanguine Microelectronics President. I am excited about the potential for Sanguine to contribute to the emerging Services business at TechInsights and I am confident that TechInsights is the right partner to take Sanguine to the next level and continue to build the company according to the strategic vision my team holds."

The TechInsights Services, Data and Market Intelligence team will be led by Harry Page, Senior Vice President, who will also be responsible to integrate Sanguine into the larger TechInsights organization. "The acquisition of Sanguine is a significant event for us and accelerates our vision to be able to extend the analytical and intelligence capacity and capabilities of our clients around the world," stated Mr. Page. "As well, this acquisition is further confirmation that TechInsights is charting a new course. One that transforms the company from strictly a media play to a leader in the provision of marketing, intelligence services and software tools to the technology industry."

About TechInsights Services, Data and Market Intelligence (http://www.techinsights.com/proservices/)

TechInsights Services, Data and Market Intelligence is the go-to partner for electronics companies seeking to leverage and protect their technology and intellectual property assets with consulting and information services. Formed via the acquisition of Portelligent, Sanguine, and Semiconductor Insights, the team delivers intellectual property professional services and technical and market intelligence data services, enabled by proprietary work flow collaboration software tools. TechInsights Services team is highly focused on client needs and success, with capabilities from silicon to software and mobile electronic systems. More than 350 highly experienced and energetic employees "Skilled in the Art" of Technology serve a global clientele from facilities in Austin, Texas; Montpellier, France; Ottawa, Canada; Shanghai, China and Warsaw, Poland.

About TechInsights (http://www.techinsights.com/)

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and Embedded.com -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

Related links: External FAQ list, TS Brochure, UBM release http://www.techinsights.com/proservices/

   CONTACT: Jenn Markey, Chief Marketing Officer, TechInsights
   +613-599-6500, jmarkey@techinsights.com

   Web site: http://www.techinsights.com/

   CONTACT: Haiping Yao, President, Sanguine Microelectronics
   +86-21-5566-6780, yao.haiping@sanguine.com.cn
   Web site: http://www.sanguine.com.cn/

Source: TechInsights

CONTACT: Jenn Markey, Chief Marketing Officer of TechInsights,
+1-613-599-6500, jmarkey@techinsights.com; or Haiping Yao, President of
Sanguine Microelectronics, +86-21-5566-6780, yao.haiping@sanguine.com.cn

Web site: http://www.techinsights.com/
http://www.sanguine.com.cn/


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