United Business Media Outstanding Professionals Named to min's '15 People to Watch'

MANHASSET, N.Y., Nov. 10 /PRNewswire-FirstCall/ -- United Business Media (UBM), a global media and marketing services company, today announced that two of its outstanding professionals, Think Services' Tara Gibb, Vice President of Marketing, and TechWeb's Michael Rasmussen, Director of Performance Marketing, were named to the min's b2b "15 to Watch" list, saluting the best and the brightest of publishers, editors, designers and marketers in the industry under the age of 35.

Tara Gibb is a master marketer who created a 20-person team to promote Think Services' specialized communities worldwide. Its portfolio includes Game Developers Conference (GDC), the largest professional conference for video game developers, International Customer Management Institute (ICMI), the most authoritative consulting resource for call center managers and HDI, the preeminent membership organization for help desk professionals. Tara led the launch of myGDC.com, a social networking site, extending the impact of GDC by encouraging game developers to interact before, during and after the event. Previously, Tara was Director of Marketing for GDC, where she helped to increase the profile of the event and doubled paid attendance.

In February 2008, Michael Rasmussen was appointed head of TechWeb's new fully-integrated Performance Marketing Business Unit. With almost ten years of online marketing experience, Michael, an outstanding innovator, has spearheaded TechWeb's dedicated efforts to meet the insatiable demand for performance-driven marketing initiatives. Working with web analysts, marketing operations staff, content professionals and program managers, Michael monitors and optimizes online program promotional tactics, performance metrics, lead generation strategies and campaign trends. Under his leadership, in the first half of 2008, the number of successful return on investment-based programs increased over 34 percent. In the past three years Michael has worked with 150 high-tech clients on more than 500 campaigns.

"UBM is honored that Tara and Michael, two innovative and passionate leaders, were named to the '15 to Watch' list," said Alix Raine, SVP Communications North America United Business Media. "Both of them exemplify the best of our company. In addition to being outstanding role models, they have worked diligently to build strong teams that create meaningful initiatives which continually exceed customer expectations.

About United Business Media Limited

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

  Contact
  Alix Raine
  United Business Media
  516-562-7827
  araine@ubm-us.com

SOURCE: United Business Media

CONTACT: Alix Raine of United Business Media, +1-516-562-7827,
araine@ubm-us.com

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