TechInsights Introduces TechInsights Direct, the First Online Portal for Businesses to Search, Analyze, Buy and Manage Media Transactions from EE Times, Embedded Systems Design and TechOnline

Marketers Can Buy Online and Print Advertising Direct Beginning September 2

PRNewswire
SAN FRANCISCO
Aug 11, 2008

SAN FRANCISCO, Aug. 11 /PRNewswire/ -- TechInsights, the daily source of essential business and technical information for the electronics industry's decision makers, today announced TechInsights Direct, the first online portal that enables technology marketers to search, analyze, buy and manage online and print advertising programs from EE Times, Embedded Systems Design and TechOnline. TechInsights Direct is powered by Balihoo, the leading provider of advertising productivity tools, and will launch September 2 at http://www.techinsights.com/direct .

"We have established a strong track record of creating successful products. TechInsights was the first technology media company to launch a digital magazine, a digital event, local language websites and print magazines around the world; and now we are the first to offer a streamlined media buying experience for marketers. TechInsights Direct is part of our ongoing transformation into a comprehensive marketing solutions company for the electronics industry," Paul Miller, Chief Executive Officer, TechInsights, said. "TechInsights Direct is an essential ingredient to our product portfolio; it deepens our current customer relationships by offering unique, affordable and customizable marketing solutions that reach targeted decision makers while expanding our outreach to small and medium technology-based businesses."

TechInsights Direct is the latest addition to the TechInsights product, service and data portfolio, strengthening its commitment to helping marketers reach the right decision makers in the electronics industry easily, quickly and cost effectively. This new all-encompassing online portal created by Balihoo enables technology marketers and media buyers to search, view and purchase available advertising inventory from TechInsights' comprehensive portfolio, including print and online ads, newsletters, webcasts and technical papers from its trusted EE Times, Embedded Systems and TechOnline brands. The portal enables media buyers to filter advertising opportunities by campaign dates, volume, creative unit and placement to generate uniquely customized targeted programs. In addition, using this one-stop resource, marketers can review individual, pre-negotiated rates, buy pre-packaged bundles and leverage a media consultant for assistance. Buyers can also conduct, control, manage and track media transactions all in one single online dashboard, providing efficiency and offering customers full visibility and complete control of their purchases.

"We are very proud to partner with TechInsights on this revolutionary platform because we understand the challenges facing the media industry from both a publisher and advertiser perspective," Pete Gombert, CEO, Balihoo, said. "As advertisers experience increasing pressure to deliver successful and cost effective programs, TechInsights Direct enables them to build the right programs that create competitive advantage to reach their audience faster, easier and more affordably than ever before. At the same time, this new portal will drive incremental revenue opportunities for TechInsights by improving the efficiency of their direct sales model and enabling them to better service demand across a broader base of advertising buyers."

  To sign up for TechInsights Direct, go to:  http://www.techinsights.com/direct .

  About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  Contact
  Felicia Hamerman
  TechInsights
  516.562.5652
  fhamerman@techinsights.com

SOURCE: TechInsights

CONTACT: Felicia Hamerman, TechInsights, +1-516-562-5652,
fhamerman@techinsights.com

Web site: http://www.techinsights.com/direct
http://www.techinsights.com/
http://www.unitedbusinessmedia.com/