Telcos Need Stronger Frameworks for New Content-Driven Services, Report FindsOperators must strengthen and revise their content delivery capabilities for new technologies, says Light Reading's Services Software InsiderJul 23, 2008 NEW YORK, July 23 /PRNewswire/ -- Telecom network operators must vastly improve their content delivery infrastructures to support innovative service bundles, personalized services, and new business models such as advertising-funded content delivery, or risk being marginalized in the emerging digital content ecosystem, according to the latest report from Light Reading's Services Software Insider (www.lightreading.com/servsoftware), a paid research service of Tech Web's Light Reading (www.lightreading.com). Content Delivery Platforms: The Next Big SDP Dilemma examines the potential roles for network operators in emerging content delivery value chains and the range of content delivery infrastructure functions needed to support those roles. It discusses and analyses the operators' need to strengthen and revise their content delivery capabilities for new technologies and tighten integration with common service-layer systems. The report analyses the impact that market change and new operator requirements will have on the vendor community, especially the myriad small mobile content delivery technology vendors. Finally, the report identifies and analyzes 16 leading technology suppliers in this emerging market sector. For a list of companies analyzed in this report, please visit: http://img.lightreading.com/ssi/pdf/ssi0708companies.pdf "Network operators recognize the revenue-earning potential of digital content services, but they've typically approached content services in a highly opportunistic and fragmented way, with different parts of their organizations seizing the initiative for particular types of content service, each often supported by its own 'siloed' service delivery platform," says Caroline Chappell, research analyst with Light Reading's Services Software Insider and author of the report. "It's clear that operators will need a sharper set of content delivery functions that will not add cost or detract from an operator's flexibility by perpetuating functional silos." Telecom operators have to move quickly to rationalize their content delivery frameworks or risk losing significant revenue opportunities, Chappell warns. "The large vendors engaged with operators on these programs have begun to work on their content delivery strategies and have acquired technology companies for help, but there's still much work to do to secure the operator's role in this market," she says. Key findings of Content Delivery Platforms: The Next Big SDP Dilemma include: -- Content providers are setting the pace in content service creation, developing new "off-portal" content services that operators are finding difficult to challenge -- The mobile Internet has begun to free itself from operator's constraints, allowing mobile devices to access the Internet through browsers, rather than an operator's WAP portal -- Operators need their content delivery infrastructures to support a "three screen" (PC, TV, and mobile) capability -- Operators should consider outsourcing value chain roles and infrastructure functions Content Delivery Platforms: The Next Big SDP Dilemma provides critical insight and analysis for a range of industry participants, including: -- Telecom network operators needing insight into new revenue opportunities that are emerging in the content delivery sector, and which framework technologies will provide the best options for maximizing these new revenue streams -- Technology suppliers assessing the most likely prospects for growth and development in the content delivery platform sector -- Content suppliers looking for a detailed analysis of how network operators are likely to emerge within the content delivery value chain, and how their changing roles will affect the economics of digital content delivery -- Investors looking for insight into the impact that content delivery frameworks will have on the telecom services sector, and which companies are best positioned to succeed Content Delivery Platforms: The Next Big SDP Dilemma is available as part of an annual single-user subscription (six issues) to Light Reading's Services Software Insider, priced at $1,295. Individual reports are available for $900 (single-user license). To subscribe, or for more information, please visit: www.lightreading.com/servsoftware. For more information on all of Light Reading's Insider services, please visit www.lightreading.com/research. To request a free executive summary of the report, or for details on multi-user licensing options, please contact: Jeff Claudino Director of Sales Insider Research Services 619-229-9940 claudino@lightreading.com Press/analyst contact: Dennis Mendyk Managing Director Insider Research Services 201-587-2154 mendyk@heavyreading.com About Light Reading Founded in 2000, Light Reading (www.lightreading.com) is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. It reaches an extensive audience of executives and technologists within the telecom and enterprise networking communities, as well as the financial/industry analysts and investors who track these sectors. Light Reading was acquired by United Business Media in August 2005, and operates as a unit of UBM. About TechWeb TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events Interop, Web 2.0, Black Hat and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. * 13.3 million business decision-makers: based on # of monthly connections Source: Light Reading's Services Software Insider CONTACT: Jeff Claudino, Director of Sales, Insider Research Services, Web Site: http://img.lightreading.com/ssi/pdf/ssi0708companies.pdf
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