Everything Channel Acquires Next Level, Adding Analytics, Sales Management Programs and Marketing Services that Drive Incremental Revenue for Channel Customers

Everything Channel is the First Media Company to Offer Technology Sales Support and a "Complete Channel Solution"

PRNewswire
FRAMINGHAM, Mass. and MIAMI
Jun 2, 2008

Everything Channel (formerly CMP Channel), the global leader in technology sales and the number one destination for technology vendors and marketers looking to reach the $400 billion plus Solution Provider channel, today announced that it has acquired Next Level, an international provider of multi-channel marketing, sales and analytical services designed to increase technology product sales. Everything Channel becomes the first media company to offer technology sales support through its acquisition of Next Level.

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The acquisition of Next Level advances Everything Channel's "Complete Channel Solution" commitment by adding channel marketing, account recruitment, on-going management as well as the industry's first managed analytics service, Channelytics®, to its comprehensive portfolio of media and events services, tools, research and training. Next Level will grow Everything Channel's enablement program by providing hands-on sales, analysis and business intelligence to drive the delivery of channel programs that generate revenue and provide a return on investment for technology manufacturers. Next Level offers recruitment, communication and management services and brings extensive sales and marketing experience at all levels of the Channel-from end customer and channel partner to distributor and manufacturer, while Everything Channel offers a database of channel contacts unmatched in the industry. Next Level customers include, among others, IBM, Intel, Seagate, Motorola, Cisco, Autodesk, SAP, Nortel, and Microsoft.

"For 30 years, Everything Channel has been the number one source for the technology channel. Today, we are continuing our mission of channel access to execution by adding technology sales support to our portfolio. This acquisition enables us to offer new technology solutions that move our business even closer to our customers," said Robert Faletra, Chief Executive Officer, Everything Channel. "In today's economic environment, sales support and the ability to drive incremental revenues from existing and new channel partners is extremely important to technology manufacturers. As we acquire and partner with new companies, we remain committed to strengthening our business in order to deliver a complete channel solution."

An eight year old company headquartered in Miami, Florida, Next Level serves technology manufacturers in the Americas and Europe. Next Level will continue to operate as a stand alone business unit. Carlos Blanco, Founder and Managing Director of Next Level, will report to Dan Dignam, Senior Vice President of Sales and Marketing Services of Everything Channel.

"We are very excited to become a part of the Everything Channel family. There is tremendous synergy between our companies -- Everything Channel's strong reputation and its superior Channel database combined with our hands on skills, channel analytics and sales expertise, creates a powerful engine to drive revenue for our customers," added Blanco. "Technology vendors understand the need to constantly engage and develop new partner relationships; and we will act as an extension to their businesses, recruiting, engaging and managing partners and end customers to help them grow and drive their businesses."

Everything Channel's "Complete Customer Solution" has moved beyond traditional media opportunities. Prior to the Next Level acquisition, Everything Channel recently acquired Vision Events®, a provider of specialized domestic and international face-to-face IT events, as well as a variety of business tools to help IT accelerate sales and grow their businesses. The new services include a workflow tool that helps create efficiencies in Request for Proposals (RFPs) and proposal building through configuration technology solutions (eXalt's multi-vendor workflow tool); a promotions tool to manage incentives (MTC Performance's spiff solutions); a business growth and management tool (M&A Forum); and a service that provides real-time product catalog, availability and pricing on demand (VARStreet).

About Next Level

Next Level (www.nextlvl.com) is an IT sales, marketing and analytics agency that enables technology companies to quickly seize opportunities through program creation, execution and on-going management by highly trained and skilled inside and field-based personnel. Next Level customers include, among others, IBM, Intel, Seagate, Motorola, Cisco, Autodesk, SAP, Nortel, and Microsoft.

Everything Channel (www.everythingchannel.com, www.channelweb.com)

Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. The sellers of technology turn to Everything Channel to manage and accelerate all points of their business. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

  Contacts
  Alix Raine                   Kate Spellman
  United Business Media LLC    Everything Channel
  516.562.7827                 516.562.7383
  araine@ubm-us.com            kspellman@everythingchannel.com
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SOURCE: Everything Channel

CONTACT: Alix Raine of United Business Media LLC for Everything Channel,
+1-516-562-7827, araine@ubm-us.com; Kate Spellman of Everything Channel,
+1-516-562-7383, kspellman@everythingchannel.com

Web site: http://www.everythingchannel.com/
http://www.channelweb.com/
http://www.cmp.com/
http://www.nextlvl.com/

Company News On-Call: http://www.prnewswire.com/comp/181993.html