CMP Technology's Bill Herr Moderates Panel at National Center for Database Marketing Conference 2006

'Branded Response: Generating Leads, Building Awareness & Proving ROI' Panel December 13 at 1:45 p.m.

Dec 11, 2006

MANHASSET, N.Y., Dec. 11 /PRNewswire/ -- CMP Technology today announced that Bill Herr, Managing Director, Sales Lead Development, will moderate the panel 'Branded Response: Generating Leads, Building Awareness & Proving ROI' at the National Center for Database Marketing Conference 2006 (NCDM), December 11-13 at Caribe Royale Orlando Resort & Convention Center in Florida. The panel will take place Wednesday, December 13 at 1:45 PM. Joining Herr on this panel are: Russell Kern, President, The Kern Organization; Janet Rubio, Co- CEO, Direct Impact; and Brian Derrick, Vice President Corporate Marketing, Mentor Graphics.

In this session, Herr and the panelists will highlight how to break through the clutter, engage the increasingly elusive tech buyer and deliver positive ROI on an integrated marketing communication campaign. They will also discuss how to measure multi-touch/multi-vehicle marketing programs for true ROI modeling and how to find, attract and engage the elusive technology buyer. Attendees will leave the session with actionable ideas, worksheets and check lists for planning and executing a branded response program.

"This conference is an ideal place to showcase CMP's suite of sales lead development and database marketing solutions," noted Herr. "Our products harness the extraordinary reach of 18 million records that span the full spectrum of the technology market and provide access, insight and actionable programs that more closely connect technology sellers to buyers."

For additional information on CMP Technology, visit
About CMP Technology (

CMP Technology is a marketing solutions company serving the entire technology spectrum: the builders, sellers and buyers of technology worldwide. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

Alix Raine
SVP Communications

SOURCE: CMP Technology

CONTACT: Alix Raine, SVP Communications, +1-516-562-7827,

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