Sony Signs as Platinum Sponsor at Europe's First Business Technology Conference Focused on Near Field Communications

Inside Contactless, Cassis International, ViVOtech also Participate in CMP's NFC Europe Conference

PRNewswire
FRANKFURT, Germany
Sep 11, 2006

FRANKFURT, Germany, Sept. 11 /PRNewswire/ -- Sony, a global leader and contributor to the international standardization effort of Near Field Communications (NFC) technology, is the Platinum Sponsor at "NFC Europe," October 9 & 10 in Frankfurt, Germany.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060301/SFW013LOGO )

Sony is joined by other leading NFC suppliers Inside Contactless, Cassis International, and ViVOtech participating in the conference. The event features presentations and speakers from many of Europe's mobile communications leaders, including speakers from Nokia, TeliaSonera, and mobilkom Austria. Mr. Ted Osamura, the General Manager of Sony's FeliCa Business Center will offer a presentation detailing Sony's experience with contactless technology on mobile phone in Japan, and the company's vision for NFC in the future of mobile communications and contactless commerce.

Evolving from a combination of contactless identification and smart card technologies, Near Field Communication (NFC) is a wireless connectivity technology that enables convenient short-range communication between electronic devices such as mobile phones. NFC offers convenience for connecting all types of consumer devices and enables rapid and easy communications, including payment and ticketing applications.

Unlike Bluetooth and other short-distance wireless protocols, Near Field Communications technology offers a unique identifier which, when integrated into a mobile handset unleashes a new era in advanced consumer applications for mobile carriers, merchants, consumer brand companies, advertisers and more.

Registration and Programming information is available online at http://www.scievents.com/nfceu06/ .

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony recorded consolidated annual sales of approximately $64 billion for the fiscal year ended March 31, 2006. Sony Global Web Site: http://www.sony.net/

About CMP Technology ( http://www.cmp.com/ )

CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media ( http://www.unitedbusinessmedia.com/ ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.

Media Contacts:
  Timothy Downs
  CMP Technology
  949-223-3628
  tdowns@cmp.com

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SOURCE: CMP Technology

CONTACT: Timothy Downs of CMP Technology, +1-949-223-3628, or
tdowns@cmp.com

Web site: http://www.cmp.com/
http://www.sony.net/