CMP Media to Launch Marketing Innovation Xchange Providing Solutions for the Marketing Technology Revolution

First Ever Event To Be Launched June 2001 with Technology Exchange Week NY

Oct 3, 2000

CMP Media Inc. announced today that it will launch Marketing Innovation Xchange ( (MIX), a conference and exposition that addresses how technology is revolutionizing marketing in today's digital economy. MIX will launch during Technology Exchange Week New York (TECHXNY) June 26-28, 2001 at the Jacob K. Javits Convention Center in New York.

The dynamic conference program designed in cooperation with editors from CMP's InformationWeek as well as CMP Partners will provide a strategic overview on using technology in marketing. MIX will be the first event to integrate all aspects of marketing, meeting the needs of each individual attendee by providing detailed information and solutions on technology for all components of database, multi-channel campaign, opt-in and interactive marketing as well as sales and customer service, design and e-commerce.

The MIX exhibition will provide a forum packed with solutions for not only enhancing and measuring the success of corporate marketing campaigns, but for finding and retaining customers, as well as increasing productivity and sales. This supports the fact that while technology is still used by companies to save money, there is a growing emphasis on the need to boost revenues by creating customer friendly marketing solutions.

"We are very excited at the opportunity to launch a marketing technology event that integrates all of the marketing professionals' needs," said Monica Vila, Vice President of CMP Business Technology Events Group. "MIX is the next natural and necessary piece of the puzzle in the Tech Exchange Week program covering hot technology topics such as CRM, call center, sales force automation and database technology solutions just to name a few."

For more information on MIX please contact Melissa Hearn at or visit

CMP Media, Inc.

CMP Media Inc. ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

SOURCE: CMP Media Inc.

Contact: Sabrina Glavan of CMP Media, Inc., 212-615-2847,


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