CMP Media's TechWeb Becomes Exclusive Third-Party Content Provider on About.com's Computing/Technology Channel

PRNewswire
MANHASSET, N.Y.
Aug 26, 1999

CMP Media's TechWeb, a leading technology content resource, and About.com (NASDAQ: BOUT), the leading network of niche vertical sites for users and marketers, today announced a partnership by which TechWeb will become the exclusive third-party technology content provider for About.com's Computing/Technology channel.

Starting in the fourth quarter, About.com will carry news and features from CMP's comprehensive stable of online products including TechWeb News, WinMag.com, BYTE.com, WebTools, TechShopper, and CMP publication sites such as InformationWeek Online and InternetWeek Online. Terms of the deal were not disclosed.

Tony Uphoff, vice president/group publisher of CMP's Business Technology Group, said, "About.com's computing/technology channel has developed an extremely loyal following among business and technology professionals." Uphoff continued, "This is what made the partnership attractive to us. It will broaden the footprint of our online brands, which is another step towards TechWeb becoming the leading business-to-business information technology website."

Bill Day, chief operating officer of About.com, says, "We are very pleased to partner with CMP and add targeted technology news and tools to our expert Guides to round out our Computing/Technology channel. Our niche verticals continue to represent a perfect environment for marketers looking to reach a highly targeted and valuable audience. Our relationship with CMP demonstrates that leading brands recognize the value in our audience and our channels, which reached 8.3 million unique users in July."

CMP Media Inc. (NASDAQ: CMPX), recently acquired by United News & Media plc (NASDAQ: UNEWY), is the leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products, research, consulting and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com.

About.com is the leading network of niche vertical sites for users and marketers. The network includes 650 highly targeted environments, each overseen by a professional guide. Each vertical niche provides a comprehensive consumer experience including the Internet's best link directories, original content, community features and commerce opportunities. Media Metrix (July 1999) ranks About.com as the largest news, information and entertainment Internet property in the U.S.

SOURCE: CMP Media Inc.

Contact: Diane Gaume of CMP Media, 516-562-7478

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