CMP Media Announces Debut of .comCustomerService Demo & Conference; Event Focused on 'Solutions for the New Economy'
CMP Media Inc. today announced the launch of .comCustomerService Demo & Conference to take place on April 2-3, 2001 at the Westin Santa Clara in California. This new event will provide a venue where industry leading contact center product and service providers can demonstrate their solutions to new economy executives desperate to learn how to improve their online customer service.
"The key to business survival in the new economy is customer experience: a combination of everything customers see, hear, touch, feel, read or otherwise perceive in relation to an organization," explained Simon Cooper, Executive Director for Events in CMP's Converging Communications Group. "While the Internet has added a dramatically new dimension to the word 'convenience' for customers, it also can undermine the customer experience. For instance, customers want simplicity -- while the web offers complexity. Customers want service -- the web offers technology. Customers want to accomplish their goals -- the web offers competition, options, features and an endless supply of information."
The widening gap between customer expectations and what online sellers actually deliver, leaves customers with bad experiences. The most successful new media players have learned that it takes state-of-the-art back-end call centers -- offering live, interactive customer service support -- to attract and retain buyers. Companies such as Amazon.com and Dell are leading the move to adapt these solutions. At .comCustomerService Demo & Conference, other new economy executives will get a first-hand look at the latest customer service support solutions that will quickly sweep through the industry at Internet speed.
Built on the "Demo & Conference" trade show model it has used for its successful Call Center and CRM events, this new show will feature a pedestal-style exhibition area and comprehensive educational program.
Exhibitors and attendees benefit from the uniform pedestal booths. Without the flash and glitter that some mammoth booths bombard attendees with at other types of shows, each product/service demonstration stands on its own merit. Attendees can easily compare and contrast the various solutions shown. And exhibitors enjoy a simple, turn-key display from which they can interact, one-on-one with key executives who have come to the event looking for solutions.
The educational portion of the event will be made up of a selection of workshops, tutorials, keynotes, panels and conference discussions on topics such as customer care and customer retention and loyalty. Through these presentations, attendees will learn about the latest technologies and solutions needed to succeed in the new economy. New economy executives will learn strategies to win and retain valuable customers, improve the efficiency of their entire enterprise and, ultimately, improve their bottom line. Participants will experience the latest customer service solutions supporting e-CRM; e-Learning and Agent Training; Live Chat; Call and e-Mail Routing; Voice Recognition; Supply Chain Management (SCM); Sales Force Automation; Application Service Providers (ASPs); Data Mining; Reward and Incentive Programs; Dynamic Pricing Tools; and Online Contests and Promotions.
"This launch event has already earned sponsorship support from key industry players like Quintus (a leading provider of abc stuff) and eShare (the indsutry's premier XYZer)," said Cooper. "Together with the organizational and media/content support we're enjoying from several CMP publications, such as Call Center Magazine, InternetWeek and Intelligent Enterprise, we're confident that .comCustomerService Demo & Conference will get an enthusiastic reception from exhibitors, attendees and conference delegates."
About CMP Media, Inc.
CMP Media Inc. (http://www.cmpnet.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. Online editions of the company's converging communications group print publications, along with products and services created exclusively for the Internet, can be found at http://www.commweb.com/.
Qualified press representatives and industry analysts can register online for complimentary admission to .comCustomerService Demo & Conference 2001 at http://www.comcustomerservice.com/.
SOURCE: CMP Media Inc.
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