InformationWeek/NetWorld+Interop Poll: Push Technology Will Have a Major Impact on the Way Business is Conducted

May 9, 1997

Nearly three quarters of the respondents to an industry survey conducted by CMP Media Inc.'s InformationWeek magazine believe that push technology -- the broadcasting of software upgrades and information to users' desktops over the Internet -- will influence the way they conduct business.

Results of an InformationWeek NetWorld+Interop Industry Opinion Poll, conducted over the Internet, indicate that 70 percent of the poll's more than 170 participants feel it is either very much or somewhat likely that the development of Internet push technology will have an impact.

The remaining 30 percent of those polled thought that their business would see little or no impact from these technologies.

The InformationWeek NetWorld+Interop Industry Opinion Polls are being conducted each day at the trade show in conjunction with CIC Research, Inc. and ExcelSoft Technology.

NetWorld+Interop is the world's largest event providing networking and Internet professionals an unprecedented forum for education, products, services and up-to-date information to make critical purchasing decisions. The event provides these professionals with the opportunity to experience and demonstrate emerging and existing technologies in the Internet and networking market, focusing on the interoperability in a multivendor, multiprotocol environment.

In addition to the weekly magazine, InformationWeek provides a complete system of information solutions for people who manage technology in business, such as InformationWeek Online (, the Web-based resource for the information systems community; the annual InformationWeek 500 Conference for business and technology executives; and InformationWeek Daily, delivering news directly to the enterprise buyer's desktop.

Published weekly by CMP Media, Inc., InformationWeek magazine delivers news, strategies, analysis, and product and technology information to people who manage technology in business. At 350,000 qualified IT buyers, InformationWeek has the largest circulation in the information systems category.

CMP Media Inc. provides publishing, marketing and information services to the broad high-technology spectrum -- the builders, sellers and users of technology -- through print and electronic media. All of CMP's publications and online products can be accessed through the company's TechWeb® site on the World Wide Web ( Print titles include EE Times, Computer Reseller News, InformationWeek and WINDOWS MAGAZINE.

SOFTBANK forums, the SOFTBANK forums logo, Interop Online and Networld+Interop are trademarks or registered trademarks owned or used under license by SOFTBANK Forums L.P., and may be registered in the United States and other countries. NetWorld is the registered service mark of Novell, Inc. Other products and company names mentioned may be trademarks of their respective owners.

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SOURCE: CMP Media Inc.

CONTACT: Steve Rubel, 516-562-7434,, or Catherine Jarrat
Koatz, 516-562-7827,, both of CMP Corporate Communications