CMP Media's InformationWeek and Network Computing Dominate the Competition in
Reach and Readership to IT Management
CMP Media's InformationWeek and Network Computing Magazines ranked No. 1 and 2 respectively in reach and readership to IT Management(1) -- the most powerful Business Technology buyers studied in the 2004 IntelliQuest Computer Industry Media Study (CIMS). This comes after a year of numerous industry awards, including accolades from Circulation Management Magazine, Maggie, and the American Society of Business Publications for both publications.
We're proud to be recognized consistently by IntelliQuest and other trusted sources for delivering the highest quality editorial products to the most critical buying audiences," said Michael Friedenberg, VP/Group Publisher, InformationWeek Media Network. "Our deep and long-lasting commitment and focus on serving Business Technology Executives allow us to deliver the most loyal, powerful audience of IT buyers to our advertising partners."
"These results are proof-positive that InformationWeek and Network Computing deliver the best '1, 2 punch' when it comes to reach and access to the most influential IT decision-makers in the market," added Fritz Nelson, VP/Group Publisher, Network Computing Enterprise Architecture Group. "Network Computing's focus on technology accountability has clearly resonated with our audience of technology decision-makers."
The IntelliQuest CIMS business study revealed that the IT Management target is the most powerful audience segment studied, with average spending of $433,000 annually on technology products and services. In comparison, the entire study's average influencer spends $69,000.(2)
InformationWeek and Network Computing delivers the best coverage to the IT Management target.
Publications Average Issue Audience: Rank IT Management InformationWeek 351,904 1 Network Computing 270,718 2 Computerworld 260,913 3 CIO Magazine 243,504 4 eWEEK 227,160 5 InfoWorld 193,097 6 Network World 175,699 7
Both InformationWeek and Network Computing also deliver the strongest coverage to IT Management professionals personally involved in the acquisition of the ten major product categories measured, including PCs/Notebooks/ Handhelds, Servers, Software, Printers, Peripherals, Storage Products, Networking (LAN/WAN), Wireless Equipment, Telecommunications, and Services (3,4).
Additionally, InformationWeek and Network Computing reach more loyal IT Management readers (those who read 3 or 4 out of the last 4 issues) than their respective competitors (4), and demonstrate greater reader affinity than any other publication in the IT category.
Reader Loyalty: Examine ads Read 75% or Read 3 or 4 of 4 closely or extremely more of an issues closely average issue InformationWeek 231,452 120,675 164,079 Network Computing 180,375 134,119 131,271 CIO Magazine 185,073 107,601 130,524 Computerworld 161,285 111,070 122,116 eWeek 167,023 87,693 114,328 InfoWorld 118,940 70,379 72,579 Network World 123,600 85,737 91,007
These results are further proof that InformationWeek and Network Computing's editorial and circulation strategies are unparalleled in the IT market.
The just-released results also show that Network Computing and sister publication Network Magazine deliver a powerful complementary reach and composition of IT/Networking decision-makers to vendors.
As part of CMP's ongoing commitment to providing technology marketers with insight into the technology market, CMP's research team is available for further publication analysis and perspective of the 2004 IntelliQuest Computer Industry Media Study (CIMS).
About CMP Media LLC
CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.
1. IT Management = Q10Q2 Primary Job Function IT related -- Application development/programming, Consulting, PC system support/ops, Internet system support/development, MIS/DP/IS/IT, Networking, Telecommunications AND Q10O Job title Any Management, or Q10O Job Title CIO/VP of MIS, IS, IT. 2. IT Management has the highest average spending for all IT products (including services) when compared to: IT Staff (Q Q10Q2 Primary Job Function Application development/programming, Consulting, PC system support/ops, Internet system support/development, MIS/DP/IS/IT, Networking, Telecommunications or Q10O Job Title MIS, IS, IT Staff AND Q10O Job title Any Non-Management); CXOs (Q10O Job title Chairman/CEO, Owner/Partner, President, Controller/Treasurer/CFO, Vice President/GM AND Q10Q2 Primary Job Function NON-IT related); Department managers (Q10O Job title Middle Management or Other Management AND Q10Q2 Primary Job Function NON-IT related); and Other end users (Q10O Job Title Technical Staff, Professional Staff, Consultant, Sales representative, Clerical/support staff, Office Manager, Other AND Q10Q2 Primary Job Function NON-IT related). 3. Publication's reach of IT Management involved in purchasing (Q3A): PCs/Notebooks/Handhelds, Servers, Software, Printers, Peripherals, Storage, Networking, Wireless Equipment, Telecommunications, and Services. 4. InformationWeek's competitive set of publications includes: CIO Magazine, Computerworld, eWEEK, and InfoWorld. Network Computing competes against Network World.
SOURCE: CMP Media LLC
CONTACT: Amy Doherty, Director of Business Technology Research of CMP
Web site: http://www.cmp.com/
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