CMP Media's Optimize Magazine Celebrates Second Anniversary

Secures Position as the Largest IT Monthly Magazine as Measured by Ad Pages (1,2)

Nov 5, 2003

CMP Media's Optimize Magazine, which provides business strategy and execution for CIOs, celebrates its second anniversary this month by becoming the largest IT monthly magazine in terms of ad pages(1,2) and solidifying its position as the fastest growing publication in the IT marketplace. Providing 70,000 CIOs, CTOs and VPs of IS(3) with business thought leadership and practical knowledge, Optimize has delivered a unique, relevant magazine that has resonated with C-level executive subscribers and IT advertisers, alike.

Launched in November 2001, few magazines launched in the current economic climate have been as successful. This September, Optimize posted an ad page increase of 85.5% compared to the same month last year, and it posted a 36.3% gain in ad pages YTD in 2003 vs. 2002 -- the highest gain amongst its competitive set.(1,4)

"We saw seismic shifts happening three years ago, as CIOs and Senior Business Technology Executives were brought into the Executive suite to integrate and optimize people, process and technology. This is a new or radically expanded role for most of this community," said Scott Vaughan, publisher of Optimize. "Optimize was created to arm CIOs and C-level executives with strategies and tactics to elevate their business mindset, their confidence and their preparedness in working with their CXO peers and LOB managers on corporate initiatives."

The unique editorial format of working with Subject Matter Experts, who have the trust and interest of C-level executives, has set Optimize apart. The Optimize editorial team works with C-level executives, consultants working on Enterprise Business initiatives, and scholars who have developed new ways of doing things. Past Subject Matter experts include: Rob Carter, CIO of FedEx, Rick Greenwood, CIO of GMAC, Rick Omartian, CFO of Guardian Insurance, Geoffrey Moore, Head of the Chasm Group, and Clayton Christensen, strategic consultant and author of "Innovator's Solution".

"The straight business perspective Optimize provides is critical to me. It really helps me educate my counterparts inside our company about what IT can and should be doing," said Al Biland, CIO and VP, Snap-on, Inc.

In January 2003, Optimize's initial BPA audit was released. This audit confirmed Optimize's reach to 70,000 qualified subscribers -- including 49,000+ CIOs, CTOs and VPs of IS -- more CIOs than any other competitive publication(3,4). In May 2003, Optimize received two Gold awards from Circulation Management Magazine: one award for overall circulation excellence in the launch category based on the publication's comprehensive initial audit report; and an additional award for the most effective use of the Internet in circulation development.

   (1) TABR, 10/6/03, (2) IT Monthlies: CIO Insight and Baseline,
   (3) 6/03 BPA, (4) Competitive Publications: CIO and CIO Insight.

  About Optimize -- Business Strategy & Execution for CIOs

Each month, Optimize provides 70,000 CIOs, CTOs, and VPs of IS with innovative business strategies and ways to apply them inside and outside their organization. This award-winning publication features subject matter experts who share business ideas and strategies across key disciplines -- such as business management, business leadership, customer relationships, ROI, finance, and corporate culture -- required for CIOs to deliver on business initiatives. Optimize was launched in November 2001 and has since received two Circulation Excellence awards from Circulation Management Magazine. The Optimize Web site is located at

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing.


CONTACT: Jessica Packard of Peppercom, +1-415-438-9824,, for CMP Media LLC

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