CMP Media Executives Lead Sessions at the CMO Council's Worldwide MPM Forum Series 2005

Focused on Marketing Performance Measurement; CMP's Paul Miller, Philip Chapnick, Fritz Nelson, Robert Faletra and Mike Friedenberg Moderate Panel Discussions

PRNewswire-FirstCall
MANHASSET, N.Y.
Mar 21, 2005

CMP Media (http://www.cmp.com/) is driving the adoption and deployment of Marketing Performance Measurement (MPM) solutions and services by moderating sessions at the CMO Council's Worldwide MPM Forum Series 2005 (http://www.mpmforum.org/). MPM is a critical milestone objective being adopted by budget-constricted technology organizations worldwide. The MPM Forum Series brings together top marketing executives in a unique, open exchange of views and opinions on how to introduce MPM disciplines, processes and solutions to enterprise organizations.

The series begins on March 23 in Silicon Valley, where Paul Miller, vice president and group publisher, Electronics Group, will moderate the "Making the Case for MPM" session. Panelists include: Mark Pollard, vice president, worldwide marketing, Adaptec; Rob Ecklund, vice president, product marketing, Oracle; Matt Wisk, senior vice president and chief marketing officer, TiVo; and Nicolas De Kouchkovsky, senior vice president, marketing and business development, Genesys Telecommunications Laboratories.

In addition, Philip Chapnick, vice president, Applied Technologies Group, will moderate the May 3 forum in Orange County, California hosted by eEye Security, Fritz Nelson, vice president group publisher, Network Computing Enterprise Architecture Group, will moderate the May 17 forum in Chicago hosted by CDW, Robert Faletra, group president, Channel Group, will moderate the June 21 forum in Boston, MA hosted by Demantra and Mike Friedenberg, vice president/group publisher, InformationWeek Media Network, will moderate the September 7 forum in New York City hosted by Thomson Financial.

CMO Council events further best practices within the high tech marketing industry, providing unparalleled networking opportunities for senior marketing personnel and creating a powerful forum for deal making and relationship building among marketing's elite.

The CMO Council is a global affinity network dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. The Council works to further the stature, credibility, influence, and understanding of the strategic marketing function among business executives, opinion leaders and critical stakeholders in the technology sector. Nearly 1,200 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands.

About CMP Media LLC

CMP Media (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Contact:
   Alix Raine
   SVP Communications
   CMP Media
   516.562.7827
   araine@cmp.com

SOURCE: CMP Media LLC

CONTACT: Alix Raine, SVP Communications, of CMP Media, +1-516-562-7827,
araine@cmp.com

Web site: http://www.cmp.com/
http://www.mpmforum.org/

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