CMP Media Introduces InformationWeek to Business Technology Executives in China
Local Chinese edition of world's leading IT media title
On December 10, 2004, CMP Media, a leading integrated media company serving the technology, healthcare and music markets, will introduce its premier IT media brand, InformationWeek, to the professional market in China through a licensing arrangement with Morningside (http://www.morningside.com/). The monthly publication will be written in Simplified Chinese and have an initial circulation of 75,000. InformationWeek China will also include content from CMP Media's Optimize magazine, providing CIOs with information on developing business expertise and strategy skills.
"The Chinese government program of 'informationalization' is designed to provide technical and business information to drive national and industry revitalization by using information technology. InformationWeek's mission is to cover business innovation powered by technology. So, InformationWeek China will be at the heart of this process and the timing of our launch couldn't be better," Michael Friedenberg, VP/Group Publisher, InformationWeek Media Network, said. The seventh largest IT market in the world, China's IT growth is projected to increase 18 percent annually over the next five years as per the U.S. Commercial Service. China's GDP will rise by 9.25 percent this year, according to the World Bank.
"We are very pleased with our association with Morningside whose professional experience and relationships are well-respected by the Chinese business community. Morningside has established successful positions with Forbes China and Harvard Business Review and shares our commitment to providing industry leading products to business technology executives in China," Mr. Friedenberg continued.
"With China's rapidly growing economy, China's business professionals are eager to learn how to achieve a competitive edge through smart investment in information technology. We believe InformationWeek, the leading IT media brand in the world, will be a valuable resource to China's business executives and we are very excited to be working with CMP Media to launch InformationWeek China," said Gerald Chan, Chairman of The Morningside Group Limited.
CMP Media has been licensing its print, events and online products and services worldwide since 1994. Beyond licensing brands and editorial content, CMP works with licensees to provide ongoing collaborative knowledge transfer and best practices case studies in all aspects of publishing. The most recent addition to CMP's licensing program is comprehensive training on how to build custom integrated sales and marketing programs for advertisers.
InformationWeek China strengthens CMP Media's global InformationWeek network with publications in Brazil, Germany, Israel, Mexico and the United States plus content relationships in Japan, Thailand and the UK. InformationWeek China also joins the portfolio of CMP Worldwide Media Networks, CMP's comprehensive media buying source that helps global marketers reach technology buyers in more than 30 countries.
About InformationWeek (http://www.informationweek.com/)
As a publication of CMP Media, InformationWeek is a weekly print magazine that reaches 440,000 Business Technology professionals at more than a quarter million unique locations. It is read by Business Technology professionals whose titles span the IT spectrum and provides unique perspective and in-depth analysis on news, research and IT trends. Its mission is to help Business Technology professionals drive business innovation. And over the last 25 years, IT professionals have responded with unparalleled loyalty.
About CMP Media
CMP Media LLC (http://www.cmp.com/) is a leading integrated media company that provides essential information and integrated marketing services to the technology and healthcare professionals worldwide. Capitalizing on its editorial strength, CMP Media is uniquely positioned to offer marketers and advertisers comprehensive media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, education and training, trade shows and conferences, direct marketing services and custom publishing.
About Morningside (http://www.morningside.com/)
Morningside is an international investment group. Founded in Hong Kong in 1986, Morningside started to invest in China in 1992 and has a long-term commitment to the China market. Its investments in China are focused on machinery, media and healthcare. Its media portfolio investments have included Media Partners International, one of China's largest outdoor media companies and SOHU.COM, China's leading Internet content provider.
InformationWeek China Vital Statistics: Web Address: http://www.informationweek.com.cn/ Audience: Business Technology Professionals Editorial Content: Language: Simplified Chinese Region: The People's Republic of China Frequency: Monthly Circulation: 75,000 Contact: Mario Salinas Managing Director - Global Licensing CMP Media LLC 650-513-4234 [email protected] Michael Friedenberg VP/Group Publisher InformationWeek Media Network CMP Media LLC 215-796-1400 [email protected]
SOURCE: CMP Media LLC
CONTACT: Mario Salinas, Managing Director - Global Licensing,
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