CMP'S VARBusiness Magazine Launches Podcast Series

PRNewswire
MANHASSET, N.Y.
Jun 2, 2005

CMP Media's VARBusiness this week launched a Podcast series to benefit its readers and web visitors with choice and flexibility in obtaining editorial content from the award-winning magazine. VARBusiness is the first high tech publication to launch a Podcast series.

The new audio programming, from the biweekly that covers the business of technology integration, features original, Podcast-only content, available portably and on-demand. VARBusiness initial Podcasts will center on executive insights, business management and technology trends. The executive insight features an exclusive interview with Novell Chairman Jack Messman, conducted by VARBusiness Senior Executive Editor T.C. Doyle. In the wide-ranging session, Messman shares his thoughts on the issues facing his company, the open-source community and the industry. In the "Tech Watch" segment, the editors review the newest products on the market to determine which ones solution providers should be recommending to their customers. The Podcast's "Management Strategy" portion focuses on strategic advice for integrators on how to run their businesses better. VARBusiness Podcasts will be updated each week.

"This is an exciting development for VARBusiness, as we continue to develop new and innovative ways to deliver content to our readers. Our readers need information on the go, and need the ability to listen and learn at their convenience. In addition, many of our advertisers have expressed an interest in sponsoring and supporting the VARBusiness Podcasts explains Publisher Robert C. DeMarzo. "Today, our format is a portable one with content that can match listeners' needs from segments on business management to technical training."

Podcasts can be downloaded from the magazine's website, http://www.varbusiness.com/, central portals that contain Podcast directories or from kiosks. The debut Podcasts are in the 15-30 minute range. Feedback from listeners will help shape future programming in terms of topics, format and length. Exclusive audio content will be provided from the upcoming VARBusiness 500 and XChange Government Integrator events.

About VARBusiness Magazine

For the past 18 years, VARBusiness' strategic resources have been the gateway to the Solution Provider community. VARBusiness provides strategic insight for technology integrators through industry-defining research, in-depth editorial, channel events and innovative Web services, enabling these IT professionals to make educated decisions for their businesses, partnerships and customers. VARBusiness has been the recipient of numerous industry awards for both editorial content and design. Additional information about VARBusiness products, events and services, is available at its Web site, http://www.varbusiness.com/.

About CMP Media

CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Contact:
   Gordon Plutsky                        Jason Chupick
   VARBusiness Magazine                  Plesser Associates
   +1-516-562-7766                       +1-212-420-8383 x208

SOURCE: CMP Media LLC

CONTACT: Gordon Plutsky of VARBusiness Magazine, +1-516-562-7766; or
Jason Chupick of Plesser Associates, +1-212-420-8383 x208, for CMP Media LLC

Web site: http://www.varbusiness.com/
http://www.cmp.com/

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