CMP Media's EE Times Partners with SEMICO to Create Customized Semiconductor Research

PRNewswire
MANHASSET, N.Y.
Sep 4, 2002

CMP Media's EE Times, the premier electronics industry news source, announces a strategic partnership with Semico Research Corp., of Phoenix, Arizona, to develop, market and sell exclusive research reports to engineers and technical managers. The first reports will be distributed starting October 1, 2002.

Each custom report produced by Semico will focus on market segment platforms that engineers design to, identifying and forecasting the semiconductor bill of materials and related issues therein, which characterize each platform.

Based on input from EE Times' editorial staff, Semico will design, develop, edit, manufacture and distribute three versions of each report. Each version will be branded with the Semico logo(s) and trademark(s). These reports will be aggressively priced in these current and difficult market conditions.

Paul Miller, EE Times publisher and VP/managing director of CMP's Electronics Group describes the arrangement: "Semico's solid industry reputation and our audience's insatiable need for strategic technical and market information makes this a great match. As part of our continual drive to add value to our audience, EE Times subscribers will be entitled to a significant discount on these reports."

Reports will be marketed to EE Times' print and online audiences and sold online via the EE Times web site, http://www.eet.com/.

Jan-Charles Fine, CEO of Semico Research Corp. said, "This partnership is truly unique as it will serve the semiconductor industry's customer base on a broad and reliable basis. As a result of both companies' market research feedback, we know that it will specifically meet the everyday working needs of design engineers and procurement professionals. We hope that it will be the standard reference source for designers the world over."

About EE Times

EE Times (http://www.eet.com/) is a technology and business newsweekly serving the information needs of 160,068* U.S. engineers and technical managers. Together with EE Times Asia, China and UK editions, EE Times print editions reach more than 250,000*** electronics professionals worldwide. EE Times.com, its regional online editions and specialized online communities, such as CommsDesign.com, EEdesign.com, Embedded.com, Planet Analog, Semiconductor Business News and The Work Circuit, average more than six million page views and reach more than one million unique visitors each month.** CMP Media LLC, headquartered in Manhasset, NY, publishes EE Times and the EE Times Network.

About CMP Media

CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences and custom publishing.

About Semico

Semico Research Corporation (http://www.semico.com/) is the largest market and engineering research company in the world solely devoted to the semiconductor industry. The company's headquarters are in Phoenix, Arizona, with consultants in Massachusetts, California, and Japan. Semico was established in 1994 by veterans of the semiconductor industry who still believe that a new focus on semiconductor end user applications and quality consulting fit the needs of a burgeoning semiconductor industry.

   *   April 2002, I/PRO I/AUDIT statement
   **  December 2001 BPA Statement
   *** Publisher's own data

   For more information contact:
   Steve Paul
   Marketing Director, EE Times
   781-839-1326

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SOURCE: CMP Media LLC

CONTACT: Steve Paul, Marketing Director, EE Times, +1-781-839-1326

Web site: http://www.cmp.com/
http://www.semico.com/
http://www.eet.com/

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