Light Reading Launches 'Pay Per Click' Customer Referral ServicePRNewswire Light Reading (www.lightreading.com), the world's largest telecom publication, today launched an affordable service designed to drive customers to telecom supplier Websites. Every month, Light Reading's new service, dubbed Pay Per Click, will direct visitors to external sites via contextual URLs embedded into articles on the Light Reading Website. Most telecom suppliers can expect to get 100 or more customer referrals from the service every month. Larger companies can expect several hundred. Features of the Pay Per Click service include:
* $2 per click-through
* Click-through reports available online
* Customizable links allow the company to decide EXACTLY where on its site
visitors are sent
* Free directory listings on Light Reading drive yet more traffic to the
company's site
* Pay-as-you-go or fixed-rate pricing
"Our new Pay Per Click service is designed to increase the already huge number of referrals we send from Light Reading to telecom suppliers' Web storefronts," said Stephen Saunders, President of Light Reading and Senior Vice President of CMP Media's newly formed Communications Group. "The best part is, it only costs $2 per click. Really. Two bucks. I know, I can't believe it myself." Light Reading's 400,000 unique visitors each month comprise the entire telecommunications supply chain: service providers, equipment manufactures, and the business/financial community. To learn more about pricing availability and a rundown of traffic referrals from Light Reading, please contact: Elizabeth Eldridge Inside Sales Manager Eldridge@lightreading.com 516-795-7412 About Light Reading Light Reading Inc., a wholly owned subsidiary of CMP Media, is a B-to-B network information provider. Light Reading publishes http://www.lightreading.com/, the leading global content site for the telecom industry; http://www.byteandswitch.com/, a storage networking site; and http://www.unstrung.com/, dedicated to wireless networking. Light Reading is also affiliated with http://www.heavyreading.com/, a market research site for quantitative analysis of telecom technology to carriers, service providers, and vendors. About CMP Media Through its market-leading portfolio of trusted information brands in the technology, healthcare, and lifestyles industries, CMP Media (http://www.cmp.com/) has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight, and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. SOURCE: Light Reading CONTACT: Elizabeth Eldridge of Light Reading, +1-516-795-7412, or Web site: http://www.lightreading.com/ |