Light Reading to Offer 'Pay Per Click' Customer Referral ServicePRNewswire Light Reading (http://www.lightreading.com/), the world's largest telecom publication, today announced the March 15th launch of an affordable service geared to drive customers to telecom supplier Websites. Every month, Light Reading's new service, dubbed Pay Per Click, directs 80,000 visitors to external sites via contextual URLs embedded into the actual editorial articles on the Light Reading Website. Features of the Pay Per Click service include:
-- $2 per click-through
-- Click-through reports available online
-- Customizable links allow the company to decide EXACTLY where on its
site visitors are sent
-- Free directory listings on Light Reading to drive yet more traffic to
the company's site
-- Pay-as-you-go or fixed-rate pricing
"At only $2 per click-through, this is the most affordable way for companies to drive traffic to their Websites from the largest telecom publication in the world," said Stephen Saunders, President of Light Reading and Senior Vice President of CMP's newly formed Communications Group. "Most telecom suppliers can expect to get 100 or more customer referrals from the service every month." Light Reading's 400,000 unique visitors each month comprise the entire telecommunications supply chain: service providers, equipment manufacturers, and the business/financial community. To learn more about pricing availability and a rundown of traffic referrals from Light Reading, please contact: Elizabeth Eldridge Inside Sales Manager Eldridge@lightreading.com 516-795-7412 About Light Reading Light Reading Inc., a wholly owned subsidiary of CMP Media, is a B-to-B network information provider. Light Reading publishes http://www.lightreading.com/, the leading global content site for the telecom industry; http://www.byteandswitch.com/, a storage networking site; and http://www.unstrung.com/, dedicated to wireless networking. Light Reading is also affiliated with http://www.heavyreading.com/, a market research site for quantitative analysis of telecom technology to carriers, service providers, and vendors. About CMP Media Through its market-leading portfolio of trusted information brands in the technology, healthcare, and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight, and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. SOURCE: Light Reading CONTACT: Elizabeth Eldridge, Inside Sales Manager of Light Reading, Web site: http://www.lightreading.com/ |