CMP's Network Computing Announces New Cross Media Products
NetworkComputingReports.com, NWC On the Go Podcasts, other Innovations launching this week and through 2006
Network Computing, one of the flagship media brands of CMP's Enterprise Group, has announced the launch of new cross media products to increase its reach to Technology Leaders in the Corporate market. These include NetworkComputingReports.com, which will aggregate technology reports in an easy-to-access online format, and weekly NWC Security "On The Go" podcast.
Network Computing also announced a 2006 events strategy, new audio products, and an on-demand video strategy. In addition, Network Computing will take part in joint editorial projects with CMP media brands InformationWeek, IT Architect and Secure Enterprise.
A companion site to NetworkComputing.com, NetworkComputingReports.com will present all of the brand's Real World IT Analyst reports, organized by core technology, on a gated site accessible to registered Technology Leaders. Registration for the site will be free. The site will feature easy-to-download PDF reports on Security, Enterprise Applications, Application and Data Integration, IP Communications and other business technology solutions. Symantec and Juniper Networks are the first sponsors of the site, underwriting the Security and IP Communications sections respectively.
"NetworkComputingReports.com lets Technology Leaders grab what they need, when they need it," said John Siefert, Publisher of Network Computing and IT Architect. "A reader at one of our recent roundtables praised the strategic value and purchase analysis in our reports, but wished this information was readily available when she is knee-deep in rationalizing a purchase. The new site grew from there."
Siefert also announced the launch of NWC On the Go, a weekly podcast platform that will deliver information in a portable format. The first NWC On The Go podcast will focus on security, with future podcasts centering on analysis of other emerging IT categories by Network Computing's Real World IT Analyst editorial team.
"NWC On The Go will be the first of many new products acknowledging the explosive popularity of alternative media formats among Technology Leaders," Siefert explained. "In fact, we're considering an entire TechLeader Media Network to capture, organize and distribute video, audio and other media."
"Of course," Siefert continued, "we recognize that many tech leaders still rely on our traditional print magazine, hence our continued domination of the IT category in Intelliquest. But more and more, our readers use our magazine as a starting point to our other media vehicles. They expect us to take them where they need to go, and that is exactly what we plan to do."
About Network Computing (www.networkcomputing.com)
For IT, By IT, Network Computing, published by CMP Media LLC, Manhasset, N.Y., is dedicated to providing critical analysis of technologies, vendors and products to 220,000 IT Managers and Staff who are accountable for strategic technology purchase decisions. In 2004, Network Computing won a total of ten editorial awards including national awards from the American Society of Business Publications Editors (ASBPE), an Ozzie Award from Folio Magazine and four Western Publications Association Maggie Awards.
About CMP Media (www.cmp.com)
Through its market-leading portfolio of trusted information brands in the technology, healthcare and entertainment industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment.
Media Contact: Kristi Serrano Network Computing (516) 562-5482 [email protected]
SOURCE: CMP Media LLC
CONTACT: Kristi Serrano, Network Computing, +1-516-562-5482,
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