Parks Associates to Provide Insight into Digital Services, Content Platforms, and Broadband Solutions at New York's Technology Week - TECHXNY

Offering a Pre-Show Workshop on October 4 and Free Interactive Panels on October 6 & 7

Sep 15, 2004

CMP Media's New York's Technology Week today announced that Parks Associates will provide insight into Digital Services, Content Platforms, and Broadband Solutions through a workshop and a series of interactive panels at the conference. TECHXNY, the largest and most successful IT business event serving the technology industry, will be held October 5-7, 2004, at the Jacob K. Javits Convention Center in New York City.

Parks Associates is the leading market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

"Parks Associates' workshop and interactive panels are a perfect complement to the conference," said Christina Condos, show director, TECHXNY. "I am confident that their presentations will be of great value to all of the conference's attendees."

"Through our research we help companies understand the consumer technology markets and make well-informed strategic decisions, and we are looking forward to sharing our knowledge with the TECHXNY audience," said Tricia Parks, president of Parks Associates. "We see a bright future for digital applications, particularly in the entertainment domain. By the end of 2007, there will be eight million subscribers to on-demand music services, generating over $900 million annually."

Parks Associates will offer a pre-show workshop entitled "Access, Services, and Multimedia in the Home." The growth in "Digital Home" products and solutions will reach a critical growth stage in 2004 and 2005. By leveraging the well-established (and growing) broadband and data networking footprints, a host of companies from service providers to device manufacturers (and the component and software developers in between) will set their sights on next-stage opportunities. This workshop will take place on October 4 from 9:00 a.m. - 5:00 p.m. The cost of this class is $395 for early-bird registrations and $495 for attendees that register on-site. To register visit .

Parks Associates with offer three interactive panels during TECHXNY, including:

Understanding Digital Services to the Home: Movies, music, and gaming are all being pushed down the Internet pipe to consumers. This session will provide an overview of these services and analyze the drivers, inhibitors, and prospects for adoption as well as how these services will impact demand for hardware devices and broadband access. Speakers include: Surya Mantha, General Manager, Business & Market Development, of RealNetworks, Inc.; John Rego, Chief Financial Officer of Vonage; Yoav Tzruya, VP of Products & Market Strategy of Exent; and Ron Yurman, Senior Director, Business Development of Music Choice. This panel will take place on October 6 from 11:00 a.m. - 12:00 p.m.

Digital Ecosystems and Content Platforms in the Home: Digital media exists within an electronic "ecosystem" that is comprised of computers, home networks, TVs, stereos, portable players, and other hardware devices -- devices drawn from three major industry segments: computing, consumer electronics, and communications. This session will examine the current state and projected growth in the environment for digital media and will delve into digital rights management, standards, and other issues impacting growth. Speakers include: Mark Knox, Director, Digital Media Devices of Sharp; Dave Clark, Director, Product Strategy & Management Home Entertainment Products of Scientific-Atlanta; Vince Izzo, Vice President of Consumer Solutions of Motorola; and Jeff Timbs, Business Development Director, Agere Systems. This panel will take place on October 6 from 2:45 p.m. - 3:45 p.m.

Broadband Solutions Inside and Outside the Home: Growth of connectivity and services in the home stems directly from the rise of access to the home. This session will provide an overview and analysis of fixed-line and wireless connectivity solutions, their growth, drivers, and inhibitors, and will address questions regarding which technologies and providers are best positioned to meet the consumer's need for access. Speakers include: David Park, Executive Director, Broadband Home Strategy of AOL; Peter Percosan, Executive Director of Broadband Strategy of Texas Instruments; and Ladd Wardani, Vice President of Business Development Entropic. This panel will take place on October 7 from 11:15 a.m. - 12:15 p.m.

These sessions are free to all attendees to TECHXNY -- New York's Technology Week.

For more information on the event visit . For additional information on Parks Associates, visit .

  TECHXNY will include the following expos and conferences:

   --  TECHXNY -- for IT Business Solutions highlighting the latest
       innovations in business technology products & services

   --  CETEX -- the Consumer Electronics Trade Expo -- including the World
       of AVolution Pavilion sponsored by the ICIA and the Digital Home
       Pavilion sponsored by BusinessWeek, Esquire, CABA, Residential
       Systems & Digital Connect Magazine

   --  OutsourceWorld -- focuses on the world's leading service providers
       and will offer an insight into the benefits and pitfalls of

   --  BPO Connections -- a matchmaking, sales and networking event for
       companies seeking BPO solutions and services

  About Parks Associates

Parks Associates ( is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS™ (in partnership with the Consumer Electronics Association) each year.


TECHXNY -- New York's Technology Week, (formerly PC EXPO) in its 22nd year, is the largest and most successful IT business event serving the ever- changing technology industry in North America. In 2003, TECHXNY attracted over 20,500* qualified business attendees (*independently audited by Exhibit Surveys). TECHXNY combines focused events to help the industry's top buyers access the latest developments and cost-effective technology solutions. Targeted events including CETEX (Consumer Electronics Trade Expo), BPO Connections, and OutsourceWorld as well as a series of top-level conference sessions and forums which will all run concurrently at the Javits Center from October 5-7, 2004 -- creating the premier platform for IT professionals in North America.

About CMP Media LLC

CMP Media LLC is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   Meryl Franzman


CONTACT: Meryl Franzman, +1-617-739-1769,, for

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