Dr. Dobb's Journal Delivers to Its Advertisers More Java Buyers Than Any Other Software Development Publication(1)PRNewswire-FirstCall Dr. Dobb's Journal ( http://www.ddj.com/ ), the world's leading publication for software developers, announced today that new research shows Dr. Dobb's Journal (DDJ) delivers the largest audience of Java professionals, providing more potential Java buyers to its advertisers than any other software development publication(1). First published in January 1976 as "Dr. Dobb's Journal of Computer Calisthenics and Orthodontia: Running Light Without Overbyte," the monthly magazine currently has an average circulation of over 120,400(2) worldwide. DDJ's highly acclaimed coverage of Java attracts some of the industry's most advanced Java developers. These professionals turn to DDJ for the information relied upon by their peers for nearly three decades. In fact, the industry's first in-depth technical article on Java appeared in DDJ's August 1995 issue, written by Arthur van Hoff, principal developer of the Java compiler. DDJ also launched the first monthly column on Java with its long running "Java Q&A." "Not surprisingly, nearly 80% of DDJ's readers are directly involved with the Java language(1); that's over 94,000 potential Java buyers! We attribute DDJ's high penetration into this market to our early Java editorial coverage and our 26-year history serving the software development market. Java developers have other choices, but they choose DDJ because they know it will be here tomorrow, covering the technologies they must know and understand in order to remain competitive in their field," says Publisher, Timothy Trickett. At a recent reader roundtable, reader Wei Yuan stated, "The breadth of DDJ's editorial attracts not only advanced-level, professional Java developers, but also technology lovers. Personally, I read DDJ because it covers the tools and technologies I use today, and I learn about those I will likely be using tomorrow." Launched in 1976, Dr. Dobb's Journal magazine, a division of CMP Media LLC, is the world's leading publication for Software Developers. Dr. Dobb's Journal is based at 2800 Campus Drive, San Mateo, California 94403. For more information, contact Jessica Hamilton at 650-513-4636 or jhamilton@cmp.com. CMP Media LLC (http://www.cmp.com/) is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting. (1) Source: Wilson Research, DDJ 2002 Subscriber Study (2) Source: BPA, December 2001 Circulation Statement SOURCE: CMP Media LLC CONTACT: Jessica Hamilton of Dr. Dobb's Journal, +1-650-513-4636, or Web site: http://www.cmp.com/ Web site: http://www.ddj.com/ |