CMP Media Creates Cross-Media Knowledge Program for Small-to-Midsize Businesses
CMP Media today announced the launch of Business Innovation: How Mid-Size Companies Use IT to Succeed, an integrated print, online and webcast information program for mid-market enterprises and the Channel that serves them. CMP is the only company that can offer dedicated editorial coverage from the perspective of IT management professionals, IT networking professionals as well as the Channel.
The cross information platform provides authoritative perspective, views and news from trusted editorial brands across CMP's Enterprise and Channel Groups, including InformationWeek, Network Computing, Optimize, Intelligent Enterprise and IT Architect, as well as CRN and VARBusiness.
CMP editors have created seven special reports that ran in each publication in October and November focused on the most pressing business technology issues facing mid-size companies, as well as distinct information to help Channel executives profitably sell and manage technology solutions aimed at this highly coveted group of high tech corporate buyers.
A website, located at http://businessinnovation.cmp.com/, also offers unique online news, features, video keynotes and webcasts. The website acts as a virtual conference featuring tracks for the three audiences:
* The Vision Track for IT Managers, keynoted by Stephanie Stahl, Editor-in-Chief, InformationWeek * The Architecture Track for IT/Networking Managers, keynoted by Rob Preston, Editorial Director, Network Computing Group, and * The Route to Market Track for Channel executives keynoted by Heather Clancy, Editor, CRN
Each track will also feature live editorial webcasts scheduled for November and December. The webcasts will also be available on-demand for IT buyers and Channel executives.
"CMP excels at bringing the builders and sellers of technology together, and our comprehensive database includes a million-plus mid-size IT buyers and sellers," said Steve Weitzner, President and CEO, CMP Media. "We are creating cross-media informational programs that bring together our industry leading print, online, events and research for a single program to enrich our audiences."
About CMP Media (http://www.cmp.com/)
Through its market-leading portfolio of trusted information brands in the technology, healthcare and entertainment industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment.
Contact: Alix Raine SVP, Communications CMP Media 516.562.7827 [email protected]
SOURCE: CMP Media LLC
CONTACT: Alix Raine, SVP, Communications of CMP Media LLC,
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