CMP Media Acquires MediaLive International's Technology Media GroupCombination Creates Unprecedented Marketing Solution for Technology CompaniesPRNewswire-FirstCall CMP Media today announced that it has acquired MediaLive International's Technology Media Group, including a premier portfolio of events, conferences and publications. This acquisition, the sixth in the past five months, further expands CMP Media's brand portfolio and its ability to provide access, insight and actionable programs that more closely connect technology sellers to buyers. MediaLive's brand portfolio includes 20 annual global events spanning emerging, accelerating and established technology markets. These include bellwether events such as Interop, VoiceCon, Next Generation Networks, as well as fast-growing, emerging events such as the Collaborative Technologies Conference, Mobile Business Expo and Web 2.0 (in partnership with O'Reilly Media.) These brands strengthen CMP's event portfolio, which includes the Embedded Systems and Game Developer Conferences and the recently acquired RFID World and TelcoTV. Along with established print and online brands like InformationWeek, Network Computing, TechWeb and Light Reading, this broad events portfolio allows CMP to offer its customers an integrated set of products that reach IT buyers at all stages of the purchasing process. "The combination of the MediaLive assets with CMP's industry-leading publications, significant online investments and vertical market events will offer technology vendors the most comprehensive marketing solutions available in the industry," said Steve Weitzner, President and CEO of CMP Media. "With the rapid build-up of additional live and online offerings, we are best positioned to deliver content to our audiences when, where and how they want it -- increasing our value to customers." According to IDC, event spending allocation within the enterprise technology marketing mix increased by 42% in 2005, to 19.3% of the overall marketing budget (CMO Advisory Research, Tech Marketing Trends, September 2005). In that same year, MediaLive launched 12 new products around the world and increased event attendance by 50 percent over 2004. "Our integration with CMP Media offers technology companies an extremely powerful partner to help them more closely align their marketing initiatives and sales goals," said Robert Priest-Heck, CEO of MediaLive International. "MediaLive's proven event marketing expertise, custom ROI research tools and ground-breaking work in event auditing, combined with CMP's rich database of business decision makers, strong editorial resources and industry experts creates a technology marketing powerhouse that will deliver unprecedented insight and business value to technology vendors." CMP Media acquired these assets from MediaLive for $65 million. As part of the agreement, Eric Faurot, will join CMP Media and continue to run MediaLive's North American operations. Hiroyuki Sugano will also join CMP and will continue to run MediaLive's Japanese operations. MediaLive's Technology Media Group will report to Fritz Nelson, Senior Vice President and group director of CMP Media's Enterprise Group. About CMP Media (http://www.cmp.com/) Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. About MediaLive International, Inc. (http://www.mlii.com/) MediaLive International connects companies to the markets they serve through media properties, software tools, and marketing solutions that educate buying communities, deepen relationships between buyers and sellers, and fuel market growth. MediaLive International's media brands encompass the IT industry's largest and most well-respected exhibitions, including Interop®, VoiceCon®, Next Generation Networks®, the Web 2.0® Conference, Seybold Seminars®, COMDEX®, the Collaboration Technologies Conference, Mobile Business Expo, GTEC(SM) and respected publications including Business Communications Review® and The Seybold Reports®. The Wingate Studios division delivers the industry's leading end-to-end event management software platform WingateWeb and professional services -- including strategic planning, technical integration, analytics, and event programming -- that help companies produce their own live marketing programs. Contacts: Alix Raine Josh Aroner SVP Communications Zeno Group on behalf of CMP Media MediaLive International 516.562.7827 415.369.8107 araine@cmp.com josh.aroner@zenogroup.com SOURCE: CMP Media LLC CONTACT: Alix Raine, SVP Communications, CMP Media, +1-516-562-7827, Web site: http://www.cmp.com/ Company News On-Call: http://www.prnewswire.com/comp/181993.html |