CMP Media's 'EE Times' Dominates 2001 Adams Study Syndicated Readership Across the Electronics Industry

Nov 30, 1999

CMP Media's "EE Times," the industry newspaper for engineers and technical management, announced a decisive leadership position throughout the recently released Adams ElecTrac II Market & Media Report.

The Adams Study is the only independent syndicated research conducted across the audience of electronics professionals among original equipment manufacturers (EOEM) and the publications that serve their information needs. This research estimates a total of just over 633,000 individuals that make up the universe.

"EE Times," also a leader in past Adams studies in 1998 and 1996, took high honors in total readership, reaching 245,164 electronics professionals, or 38.7% of this market. "EE Times" significantly reaches more design and development engineers and engineering managers, the most sought-after and influential members of the electronics community.

"EE Times" Web Site,, was the most visited publication Web site in the study: A total of 132,252, or (20.9%) individuals within the total Electronics universe visited the "EE Times" Web Site in the last month, making for a powerful print/online combination.

As in past studies, "EE Times" maintained its strong readership loyalty, with 62.7% of all its readers reading three out of four issues, 47.3% reading four out of four issues. It was also regarded as the most useful in meeting a reader's interest or information needs, ranking at the highest level with 25.8%, or more than 163,000 of the audience.

The following top-line statistics are a first pass at a mountain of data. Within the most important market segments, "EE Times" surpasses its competition by reaching more key professionals.

   EE Times is the # 1 publication in reaching ...

   * Engineering Management
   * Electronic Design/Development Managers and Staff

   EE Times is the # 1 publication in reaching large companies ...

   * Companies with annual sales over $1 Billion
   * Companies with annual sales over $100 million
   * Companies with over 1,000 employees at location

   EE Times is the # 1 publication in reaching companies that spend
   the most ...

   * Companies with organization spending over $25 million

   EE is the # 1 publication Web Site ...

   *Most visitors in the last month

   EE Times is the # 1 publication in reaching companies that spend the most
   for specific products ...

   * Spend over $1 million for IC's/Microprocessors
   * Spend over $1 million for Components/Packaging/Hardware/Materials
   * Spend over $1 million for Design & Test Tools/Instruments/CAE
   * Spend over $1 million for Computers/Peripherals/Boards/Drives
   * Spend over $1 million for Software/Operating Systems

"These results are a culmination of a lot of hard work, by a top-notch editorial, circulation, sales, marketing and production team, all focused on serving our customer, the reader," states Paul Miller, "EE Times" publisher and Vice President/Managing Director of CMP Media's Electronics Group. "Our additional investment in editorial and circulation in particular, has provided the platform for these unprecedented results."

The study was conducted by mail during June and July 2001, its methodology and questionnaire can be found at In the following weeks, "EE Times" will have completed analysis of this extensive study and release more information.

EE Times ( is a weekly business and technology newspaper serving the information needs of over 160,000 engineers and technical managers. EE Times is published by CMP Media LLC, with headquarters based in Manhasset, NY.

CMP Media LLC ( is a leading high-tech media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, custom publishing, testing and consulting.

   For more information, contact:
   Steve Paul
   EE Times Director of Marketing

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Contact: Steve Paul, EE Times Director of Marketing, +1-781-839-1326,

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