CMP Media Electronics Group's EE Times Unveils First-of-Its-Kind 'Great Minds, Great Ideas' Integrated Marketing Program With Leading Advertisers

More Than Ten Major Advertisers, Including Altera, Texas Instruments, Philips and Freescale Sign-on to Celebrate the World's Electronics Engineering Elite

PRNewswire
SAN FRANCISCO
Oct 28, 2005

CMP Media Electronics Group, the premier technology and business media brand serving the information needs of the creators of technology, today announced the launch of EE Times' new year- long editorial campaign "Great Minds, Great Ideas," highlighting the people, products and technologies that will change our world. The program will kick- off December 5, 2005 with a premiere special collectors' print edition and Web site, followed by an exhibitor pavilion and one-day editorial program at the 2006 International CES (Consumer Electronics Show), and a series of editorial NetSeminars in the first quarter of 2006. The program has received industry- wide endorsement from more than ten leading companies, such as Altera, Analog Devices, Inc., Digikey, Freescale, Philips Semiconductors, Infineon, Sonare Technologies, STMicroelectronics, Texas Instruments, Cadence, Quicklogic and Xilinx.

"Innovation is Altera's heritage and as it continues to run strong in our blood, our primary focus is to drive our customers' innovation," said Anna del Rosario, director of corporate communications for Altera. "Altera is proud to be a sponsor of EE Times' Great Minds, Great Ideas project celebrating the people behind the innovations that are changing our world,"

A significant milestone in the Great Minds, Great Ideas program will take place at the world's largest annual consumer electronics tradeshow, International CES, on January 5-8 in Las Vegas, where EE Times will host the Great Minds, Great Ideas Zone. The Great Minds, Great Ideas Zone is a 70- by 80-foot area in the Innovations Plus section of the Sands Expo and Convention Center featuring an exhibition of leading electronics companies as well as live panels highlighting the people and breakthrough innovations that will drive the consumer electronics products of the future.

EE Times will also launch a special Great Minds, Great Ideas Web site (www.eetimes.com/disruption), that will feature the complete print publication along with multimedia content unique to the site that focuses on the science of innovation, profiles of products, people or companies as nominated by editors and readers. An extension of the Great Minds, Great Ideas project, the site will also include a NetSeminar series called "The Zen of Disruption- Lessons from Leaders," focusing on the process of innovation. The six-part editorial seminar series will take place January through March of 2006 and consist of hour-long case histories on specific products, technologies or business practices that examine the process and culture of innovation.

Unlike previous marketing packages, EE Times' Great Minds, Great Ideas signals a paradigm shift in the industry, providing advertisers the opportunity to use different multimedia vehicles to best communicate their message as well as express their own company's and employees innovation and contribution to society.

"One of our primary goals is to elevate the brand of our audience -- the creators of technology -- to create visibility about how they influence our daily lives and express our appreciation for what they do," said Paul Miller, senior vice president and group director of the CMP Media's Electronics and Software Development Groups. "Great Minds, Great Ideas is the perfect forum to express appreciation to the creators of technology and for companies to associate themselves with the work these people -- the real "rock stars" of the global innovation economy -- those designers, managers, innovators whose work drives global economic markets and transforms popular culture."

Advertisers will be offered additional marketing opportunities in print, online and select events throughout the year. For more information on this unique program, please contact Tim Avila, group marketing director for CMP Media Electronics Group at tavila@cmp.com or 415-947-6653.

About CMP Media's Electronics Group

The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online and conferences.

As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, the CMP Media Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.

Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.

  CMP Media's Electronics Group properties include:

  -- Print -- EE Times, Embedded Systems Design, Electronics Supply &
     Manufacturing
  -- Online -- EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com,
     my-esm.com, CommsDesign.com, and SupplyLines
  -- Conferences -- Embedded Systems Conferences, Embedded Connect and
     Design Seminars

  About CMP Media

CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, Web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

   Contact: Michelle Sabolich
   Atomic Public Relations for CMP Media
   michelle.sabolich@atomicpr.com
   415-402-0230

SOURCE: CMP Media Electronics Group

CONTACT: Michelle Sabolich of Atomic Public Relations, +1-415-402-0230,
or michelle.sabolich@atomicpr.com, for CMP Media

Web site: http://www.cmp.com/


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