/C O R R E C T I O N -- CMP Media/

PRNewswire
Mar 11, 1997

In NYF051, CMP's VARBusiness Marks a Decade of Publishing With a Ten Percent Jump in Circulation, moved Friday, February 14, 1997, we are advised by the Company that it contained some inaccurate statements, as originally issued. The following is the corrected, revised release:

CMP's VARBusiness Marks a Decade of Publishing With a Ten Percent Jump in

Circulation; Title Now Reaches 105,040 of the Channel's Key Decision Makers

MANHASSET, N.Y., March 11 /PRNewswire/ -- As it marks its tenth anniversary, CMP's VARBusiness -- a leading source of information for more than 95,000 value added resellers (VARs), systems integrators, software developers and consultants -- announced it has increased its circulation to 105,040 effective with the November 15 issue. "This circulation increase represents VARBusiness' commitment to meet the information needs of the growing value-added channel and translates into heightened exposure in the largest VAR organizations in the channel," said Jeff Sundheim, Publisher, VARBusiness.

The results of a recent BPA-audited study of Pass-Along Receivership was one of the catalysts for increasing the circulation, Sundheim noted. "This study revealed that an average issue of VARBusiness was being circulated to an additional 2.9 people within VARs' organizations," he said. This deeper penetration into traditional VARBusiness markets included Technical Managers and expansion into the VARBusiness 500 companies. Additionally, it included new entrants into the market, such as Internet/Intranet, multimedia VARs, and VARs shifting their technology focus (Telecomm, Interconnect and traditional OEMs). "Every month VARBusiness will now deliver 10,000 more of these key decision-makers, giving advertisers access to more potential partners to help sell their products," Sundheim said.

For the past ten years, VARBusiness has been providing expert insight and trend analysis of products and technologies that helps VARs, integrators, software developers and IT consultants, grow their businesses. As it moves into the next decade, VARBusiness will strengthen that mission with improved and expanded editorial, both in the print version and on-line. Check out VARBusiness' Web site, varbiz.com (http://www.varbiz.com/) which recently underwent a redesign to include the latest Internet design strategies -- like framing, the latest search capability, and hot links -- to make the site easy to access and download while containing the up to the minute information that value-added resellers need.

CMP Media Inc. provides publishing, marketing and information services to the entire high-technology spectrum -- the builders, sellers and users of technology. All of CMP's publications and online products can be accessed through the company's TechWeb site on the World Wide Web (http://www.techweb.com/). Print titles include EE Times, Computer Reseller News, InformationWeek and WINDOWS magazine.

-0- 3/11/97

SOURCE: CMP Media Inc.

CONTACT: Leslie Dunbar of CMP Media, 516-562-7040 or ldunbar@cmp.com