InformationWeek Showcases Newly Designed Magazine; Redesign Enhances Aesthetics to Create a More Reader-Friendly PublicationPRNewswire InformationWeek, the leading IT media brand, today debuted a major redesign of its magazine, furthering its commitment to delivering news and analysis to help the people who buy, build and manage technology drive business innovation. The new look is purely an aesthetic change with the goal of enhancing the readers' experience by making the publication easier to navigate. InformationWeek hired the premier publication designer, Robert Priest, to spearhead the project. Priest has worked on such respected publications as Esquire, House and Garden, GQ, US Magazine and Newsweek. "As the leading IT media brand we feel it is our responsibility to continually innovate and invest in our property to best serve all our customers," said Michael Friedenberg, VP and publisher of InformationWeek. "We want to keep our publication fresh while continuing to provide the best editorial content to our readers. We have a very close connection with our readership, and we are confident that our readers will respond favorably to these changes." The redesign will enhance InformationWeek's editorial product and make it more accessible, but its editorial mission and point of view will remain the same. In this week's issue, readers will find in-depth analysis and research on the quest for real-time business. The five-story package details how companies are optimizing business processes that leverage collaborative relationships, new technologies, and services. After five hundred interviews with business technology professionals, InformationWeek Research found that many are grappling with ways to better exploit their organization's large investments in computing systems and networks. The study reveals that only one in three companies are capable of conducting real-time business now, but that nearly half of all those surveyed are headed in that direction. InformationWeek's reach to 440,000 qualified Business Technology buyers will not be affected. InformationWeek provides advertisers with reach to the largest IT buying audience at the lowest CPM in the market. These powerful Business Technology professionals reside at 274,910 individual business units and each spend an average of $42.0 million annually on IT products and services. (Source: Publisher's Own Data 6/02) About InformationWeek InformationWeek helps more than 440,000 Business Technology Professionals who buy, build and manage technology drive business innovation powered by technology. In addition to the weekly magazine, InformationWeek provides a platform of information solutions including http://www.informationweek.com/, InformationWeek Research, InformationWeek Events, which includes the InformationWeek Conference for Business Technology Executives and the InformationWeek Daily, an e-mail news service. In November 2001, the leading IT media brand launched Optimize, an InformationWeek Resource for Business Technology Executives. In 2002, InformationWeek was consistently recognized for its commitment to excellence and innovation, receiving several of the industry's top media accolades including top spots in Technology Marketing's Influencers Report, the #1 ranking on Folio's annual list of top trade titles, as well as ASBPE's National Gold Awards for Best Series and Best Web Series. About CMP Media LLC CMP Media LLC (http://www.cmp.com/) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, and research, direct marketing services, education and training, trade shows and conferences, and custom publishing. SOURCE: InformationWeek CONTACT: Tricia Hobann of PepperCom, +1-212-931-6171, Web site: http://www.informationweek.com/ |